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	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43719</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43719"/>
		<updated>2010-02-03T00:51:23Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* What should the policy be? */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;Sugar Labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options—how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;Sugar Labs&#039;&#039;&#039; trademark—that doesn&#039;t duplicate one of the case studies already here—then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with Sugar installed ===&lt;br /&gt;
&lt;br /&gt;
You are a Chinese toy manufacturer and you are tired of selling toys to Fisher Price for 99 cents then watching them resell the same toy for $99. You have developed a cool looking child friendly green computer that is probably not toxic and can run Sugar but no one will buy it because no one has ever heard of you. &lt;br /&gt;
&lt;br /&gt;
You want to put a big picture of the Sugar home screen and a &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
You should apply for a license for our label program. We will need to verify that there actually is Sugar running. License should be for one year with updated rider from applicant for renewal. We shouldn&#039;t charge for licensing, including by commercial entities.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For an OEM like this case we would want to agree what you are including with our software and how you are using our trademark before we give permission.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a Stick ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with the official Sugar-on-a-Stick distribution and you want &#039;&#039;Sugar Labs&#039;&#039; silkscreened on the outside of each one.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Yes.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
Approval by a trademark bot since you are using the software unchanged. Approval subject to you confirming you agree to our standard contract including clauses related to :&lt;br /&gt;
* expiry date&lt;br /&gt;
* renewal &lt;br /&gt;
* language confirming no one gets a warranty from us&lt;br /&gt;
* revocation if you break the terms&lt;br /&gt;
* anything else?&lt;br /&gt;
&lt;br /&gt;
A copy of the standard contract to be available from our trademark page&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a Stick with extra stuff ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with Sugar on a Stick plus extra software (some of it non-free) .&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Yes—provided it is clear which is our software and which is by others.&lt;br /&gt;
&lt;br /&gt;
(Sean) This can&#039;t be Sugar on a Stick, but it is a fine candidate for the labeling program.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
You can call it Sugar if it is Sugar but you you must not put our name on stuff we didn&#039;t make.&lt;br /&gt;
&lt;br /&gt;
(Sean) The above is ambiguous, unfortunately. However, the labeling program should cover this case.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a Stick with modified stuff ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with a version of Sugar on a Stick that has been revised to make it more culturally appropriate by adding references to your god at the start and end of each activity.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
No. It isn&#039;t our version of the software.&lt;br /&gt;
&lt;br /&gt;
(Sean) This can&#039;t be Sugar on a Stick, but could be a candidate for the labeling program.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
If you have adapted our work then we don&#039;t know for sure what you changed and we don&#039;t want people blaming us for what you did. You can put &amp;quot;Based on the Sugar software system (R)&amp;quot; in the small print on the back. If you want your changes included in our version then submit those changes to us for consideration and we might include them in the next version.&lt;br /&gt;
&lt;br /&gt;
(Sean) &amp;quot;Based on the Sugar software system&amp;quot; is not a phrase we should use; the labelling program will enumerate acceptable phrases. One of the conditions of licensing through the labelling program will be clear responsibility for technical support.&lt;br /&gt;
&lt;br /&gt;
=== Sugar cubes ===&lt;br /&gt;
&lt;br /&gt;
You sell sugar cubes and you think our logo looks good so you copy it and put it on your boxes of sugar cubes.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Hmmm. Maybe we should have picked a name which was less generic.&lt;br /&gt;
&lt;br /&gt;
(Sean) heh—a topic for (re)discussion in marketing meetings! More seriously, a trademark is granted for a specific scope of activity; the cane and beet sugar associations don&#039;t &amp;quot;do&amp;quot; computer software last I checked. On the other hand, if they use VAG Rounded Light and our color scheme (in other words, if they copy our logo), throw the book at &#039;em.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
If you sell sugar then we can&#039;t stop you calling it sugar but leave the logo alone.&lt;br /&gt;
&lt;br /&gt;
=== Sugar development laboratory ===&lt;br /&gt;
&lt;br /&gt;
You are Slovakia&#039;s leading developer of sugarbeet processing equipment, serving the sugar beet industry throughout Slovakia and parts of Ukraine and Hungary. Sugar Labs is the name you use for your research reports, including the sugar beet related software you market throughout central eastern Europe. &lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Oh dear. Don&#039;t know.&lt;br /&gt;
&lt;br /&gt;
(Sean) Doesn&#039;t apply, it&#039;s not software.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
(Sean) complain to our MEPs that Eastern European beet sugar round trips through the Netherlands by truck to win EU subsidies, adding to pollution too.&lt;br /&gt;
&lt;br /&gt;
=== Look and Feel ===&lt;br /&gt;
&lt;br /&gt;
You think Sugar is a stupid name for a software distribution but you like the stylised man surrounded by menu options so you use that look and feel in your proprietary hedge fund management software&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
The look and feel is a pretty fundamental part of the software which we have licensed under the GPL. Stopping them using that would pretty much stop them using Sugar at all. Wouldn&#039;t that be against the GPL? Would we even want to regulate that use?&lt;br /&gt;
&lt;br /&gt;
(Sean) But you just said it wasn&#039;t Sugar, but proprietary hedge fund software. So no, they can&#039;t use the XO man. And by the way, neither can we—OLPC has asked us not to.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== $DISTRO ===&lt;br /&gt;
&lt;br /&gt;
(Sean) You like the Sugar on a Stick concept, but you prefer to use Ubuntu, or Debian, or openSUSE as the underlying distro on your liveUSB implementation instead of the current Fedora. You want to call it Sugar on a Cube and your visuals have sugar cubes with a USB connector poking out.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
(Sean) No, because that will be too similar to Sugar-on-a-Stick and will cause confusion (the essence of trademark is to avoid confusion). This is precisely why licensing cannot be &amp;quot;automatic&amp;quot;. A different name will have to be chosen.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
(Sean) This is a perfect candidate for the labeling program, once the name problem is sorted out. We wish to encourage this case!&lt;br /&gt;
&lt;br /&gt;
=== Intel Classmate partner OEM ===&lt;br /&gt;
&lt;br /&gt;
(Sean) I am one of Intel&#039;s 40+ local partners, assembling Classmate v2 machines in a country. The local government is considering purchasing 258,000 machines, but they are balking at the cost of Microsoft Windows licensing and proprietary kids&#039; desktop licensing. I&#039;d like to propose Sugar instead and call my machine &amp;quot;Sugar Babies&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
(Sean) Considering the size of the potential order and the opportunity for Sugar, we will give careful consideration to your licensing application and may well make an exception to our usual rule of avoiding Sugar in the name of your product.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
(Sean) A perfect candidate for the labeling program.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a bootable USB stick as part of a Educational Suite ===&lt;br /&gt;
&lt;br /&gt;
Is inclusion of Sugar (sugar-emulator) in a suite of educational software where the icon says &amp;quot;Sugar&amp;quot; on the desktop or in the menus an allowed use?&lt;br /&gt;
&lt;br /&gt;
If same is accessed via gdm or other desktop switcher with &amp;quot;Sugar&amp;quot; label?&lt;br /&gt;
&lt;br /&gt;
How should such a stick be labeled and advertised?&lt;br /&gt;
ie:&lt;br /&gt;
-contains or Sugar-Desktop ?&lt;br /&gt;
&lt;br /&gt;
-with Sugar Educational Software ?&lt;br /&gt;
&lt;br /&gt;
-XXXX-Sugar ?&lt;br /&gt;
&lt;br /&gt;
Can they use &amp;quot;SugarLabs&amp;quot; in label?&lt;br /&gt;
&lt;br /&gt;
examples: openSUSE-Edu-li-f-e or Fedora-12-i686-Live-Edu &lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Case Name Here===&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43718</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43718"/>
		<updated>2010-02-03T00:49:36Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* Sugar on a Stick */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;Sugar Labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options—how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;Sugar Labs&#039;&#039;&#039; trademark—that doesn&#039;t duplicate one of the case studies already here—then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with Sugar installed ===&lt;br /&gt;
&lt;br /&gt;
You are a Chinese toy manufacturer and you are tired of selling toys to Fisher Price for 99 cents then watching them resell the same toy for $99. You have developed a cool looking child friendly green computer that is probably not toxic and can run Sugar but no one will buy it because no one has ever heard of you. &lt;br /&gt;
&lt;br /&gt;
You want to put a big picture of the Sugar home screen and a &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
You should apply for a license for our label program. We will need to verify that there actually is Sugar running. License should be for one year with updated rider from applicant for renewal. We shouldn&#039;t charge for licensing, including by commercial entities.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For an OEM like this case we would want to agree what you are including with our software and how you are using our trademark before we give permission.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a Stick ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with the official Sugar-on-a-Stick distribution and you want &#039;&#039;Sugar Labs&#039;&#039; silkscreened on the outside of each one.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Yes.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
Approval by a trademark bot since you are using the software unchanged. Approval subject to you confirming you agree to our standard contract including clasuses related to :&lt;br /&gt;
* expiry date&lt;br /&gt;
* renewal &lt;br /&gt;
* language confirming no one gets a warranty from us&lt;br /&gt;
* revocation if you break the terms&lt;br /&gt;
* anything else?&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a Stick with extra stuff ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with Sugar on a Stick plus extra software (some of it non-free) .&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Yes—provided it is clear which is our software and which is by others.&lt;br /&gt;
&lt;br /&gt;
(Sean) This can&#039;t be Sugar on a Stick, but it is a fine candidate for the labeling program.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
You can call it Sugar if it is Sugar but you you must not put our name on stuff we didn&#039;t make.&lt;br /&gt;
&lt;br /&gt;
(Sean) The above is ambiguous, unfortunately. However, the labeling program should cover this case.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a Stick with modified stuff ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with a version of Sugar on a Stick that has been revised to make it more culturally appropriate by adding references to your god at the start and end of each activity.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
No. It isn&#039;t our version of the software.&lt;br /&gt;
&lt;br /&gt;
(Sean) This can&#039;t be Sugar on a Stick, but could be a candidate for the labeling program.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
If you have adapted our work then we don&#039;t know for sure what you changed and we don&#039;t want people blaming us for what you did. You can put &amp;quot;Based on the Sugar software system (R)&amp;quot; in the small print on the back. If you want your changes included in our version then submit those changes to us for consideration and we might include them in the next version.&lt;br /&gt;
&lt;br /&gt;
(Sean) &amp;quot;Based on the Sugar software system&amp;quot; is not a phrase we should use; the labelling program will enumerate acceptable phrases. One of the conditions of licensing through the labelling program will be clear responsibility for technical support.&lt;br /&gt;
&lt;br /&gt;
=== Sugar cubes ===&lt;br /&gt;
&lt;br /&gt;
You sell sugar cubes and you think our logo looks good so you copy it and put it on your boxes of sugar cubes.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Hmmm. Maybe we should have picked a name which was less generic.&lt;br /&gt;
&lt;br /&gt;
(Sean) heh—a topic for (re)discussion in marketing meetings! More seriously, a trademark is granted for a specific scope of activity; the cane and beet sugar associations don&#039;t &amp;quot;do&amp;quot; computer software last I checked. On the other hand, if they use VAG Rounded Light and our color scheme (in other words, if they copy our logo), throw the book at &#039;em.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
If you sell sugar then we can&#039;t stop you calling it sugar but leave the logo alone.&lt;br /&gt;
&lt;br /&gt;
=== Sugar development laboratory ===&lt;br /&gt;
&lt;br /&gt;
You are Slovakia&#039;s leading developer of sugarbeet processing equipment, serving the sugar beet industry throughout Slovakia and parts of Ukraine and Hungary. Sugar Labs is the name you use for your research reports, including the sugar beet related software you market throughout central eastern Europe. &lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Oh dear. Don&#039;t know.&lt;br /&gt;
&lt;br /&gt;
(Sean) Doesn&#039;t apply, it&#039;s not software.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
(Sean) complain to our MEPs that Eastern European beet sugar round trips through the Netherlands by truck to win EU subsidies, adding to pollution too.&lt;br /&gt;
&lt;br /&gt;
=== Look and Feel ===&lt;br /&gt;
&lt;br /&gt;
You think Sugar is a stupid name for a software distribution but you like the stylised man surrounded by menu options so you use that look and feel in your proprietary hedge fund management software&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
The look and feel is a pretty fundamental part of the software which we have licensed under the GPL. Stopping them using that would pretty much stop them using Sugar at all. Wouldn&#039;t that be against the GPL? Would we even want to regulate that use?&lt;br /&gt;
&lt;br /&gt;
(Sean) But you just said it wasn&#039;t Sugar, but proprietary hedge fund software. So no, they can&#039;t use the XO man. And by the way, neither can we—OLPC has asked us not to.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== $DISTRO ===&lt;br /&gt;
&lt;br /&gt;
(Sean) You like the Sugar on a Stick concept, but you prefer to use Ubuntu, or Debian, or openSUSE as the underlying distro on your liveUSB implementation instead of the current Fedora. You want to call it Sugar on a Cube and your visuals have sugar cubes with a USB connector poking out.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
(Sean) No, because that will be too similar to Sugar-on-a-Stick and will cause confusion (the essence of trademark is to avoid confusion). This is precisely why licensing cannot be &amp;quot;automatic&amp;quot;. A different name will have to be chosen.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
(Sean) This is a perfect candidate for the labeling program, once the name problem is sorted out. We wish to encourage this case!&lt;br /&gt;
&lt;br /&gt;
=== Intel Classmate partner OEM ===&lt;br /&gt;
&lt;br /&gt;
(Sean) I am one of Intel&#039;s 40+ local partners, assembling Classmate v2 machines in a country. The local government is considering purchasing 258,000 machines, but they are balking at the cost of Microsoft Windows licensing and proprietary kids&#039; desktop licensing. I&#039;d like to propose Sugar instead and call my machine &amp;quot;Sugar Babies&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
(Sean) Considering the size of the potential order and the opportunity for Sugar, we will give careful consideration to your licensing application and may well make an exception to our usual rule of avoiding Sugar in the name of your product.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
(Sean) A perfect candidate for the labeling program.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a bootable USB stick as part of a Educational Suite ===&lt;br /&gt;
&lt;br /&gt;
Is inclusion of Sugar (sugar-emulator) in a suite of educational software where the icon says &amp;quot;Sugar&amp;quot; on the desktop or in the menus an allowed use?&lt;br /&gt;
&lt;br /&gt;
If same is accessed via gdm or other desktop switcher with &amp;quot;Sugar&amp;quot; label?&lt;br /&gt;
&lt;br /&gt;
How should such a stick be labeled and advertised?&lt;br /&gt;
ie:&lt;br /&gt;
-contains or Sugar-Desktop ?&lt;br /&gt;
&lt;br /&gt;
-with Sugar Educational Software ?&lt;br /&gt;
&lt;br /&gt;
-XXXX-Sugar ?&lt;br /&gt;
&lt;br /&gt;
Can they use &amp;quot;SugarLabs&amp;quot; in label?&lt;br /&gt;
&lt;br /&gt;
examples: openSUSE-Edu-li-f-e or Fedora-12-i686-Live-Edu &lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Case Name Here===&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43717</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43717"/>
		<updated>2010-02-03T00:45:40Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* Used to label a computer with Sugar installed */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;Sugar Labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options—how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;Sugar Labs&#039;&#039;&#039; trademark—that doesn&#039;t duplicate one of the case studies already here—then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with Sugar installed ===&lt;br /&gt;
&lt;br /&gt;
You are a Chinese toy manufacturer and you are tired of selling toys to Fisher Price for 99 cents then watching them resell the same toy for $99. You have developed a cool looking child friendly green computer that is probably not toxic and can run Sugar but no one will buy it because no one has ever heard of you. &lt;br /&gt;
&lt;br /&gt;
You want to put a big picture of the Sugar home screen and a &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
You should apply for a license for our label program. We will need to verify that there actually is Sugar running. License should be for one year with updated rider from applicant for renewal. We shouldn&#039;t charge for licensing, including by commercial entities.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For an OEM like this case we would want to agree what you are including with our software and how you are using our trademark before we give permission.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a Stick ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with the official Sugar-on-a-Stick distribution and you want &#039;&#039;Sugar Labs&#039;&#039; silkscreened on the outside of each one.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Yes.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
Is approval automatic or do we insist you tell us your real name and your address first. Do we demand that you report back how many copies you sold and to who?&lt;br /&gt;
&lt;br /&gt;
(Sean) approval can&#039;t be automatic for several reasons I have outlined previously, but in particular because of periodicity, renewal, and revocation if conditions not respected (e.g. the stick turns out to have proprietary software on it instead of the official SL build). Another reason is support—we need to avoid scenario of sales which imply SL community support without our even knowing about it.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a Stick with extra stuff ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with Sugar on a Stick plus extra software (some of it non-free) .&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Yes—provided it is clear which is our software and which is by others.&lt;br /&gt;
&lt;br /&gt;
(Sean) This can&#039;t be Sugar on a Stick, but it is a fine candidate for the labeling program.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
You can call it Sugar if it is Sugar but you you must not put our name on stuff we didn&#039;t make.&lt;br /&gt;
&lt;br /&gt;
(Sean) The above is ambiguous, unfortunately. However, the labeling program should cover this case.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a Stick with modified stuff ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with a version of Sugar on a Stick that has been revised to make it more culturally appropriate by adding references to your god at the start and end of each activity.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
No. It isn&#039;t our version of the software.&lt;br /&gt;
&lt;br /&gt;
(Sean) This can&#039;t be Sugar on a Stick, but could be a candidate for the labeling program.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
If you have adapted our work then we don&#039;t know for sure what you changed and we don&#039;t want people blaming us for what you did. You can put &amp;quot;Based on the Sugar software system (R)&amp;quot; in the small print on the back. If you want your changes included in our version then submit those changes to us for consideration and we might include them in the next version.&lt;br /&gt;
&lt;br /&gt;
(Sean) &amp;quot;Based on the Sugar software system&amp;quot; is not a phrase we should use; the labelling program will enumerate acceptable phrases. One of the conditions of licensing through the labelling program will be clear responsibility for technical support.&lt;br /&gt;
&lt;br /&gt;
=== Sugar cubes ===&lt;br /&gt;
&lt;br /&gt;
You sell sugar cubes and you think our logo looks good so you copy it and put it on your boxes of sugar cubes.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Hmmm. Maybe we should have picked a name which was less generic.&lt;br /&gt;
&lt;br /&gt;
(Sean) heh—a topic for (re)discussion in marketing meetings! More seriously, a trademark is granted for a specific scope of activity; the cane and beet sugar associations don&#039;t &amp;quot;do&amp;quot; computer software last I checked. On the other hand, if they use VAG Rounded Light and our color scheme (in other words, if they copy our logo), throw the book at &#039;em.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
If you sell sugar then we can&#039;t stop you calling it sugar but leave the logo alone.&lt;br /&gt;
&lt;br /&gt;
=== Sugar development laboratory ===&lt;br /&gt;
&lt;br /&gt;
You are Slovakia&#039;s leading developer of sugarbeet processing equipment, serving the sugar beet industry throughout Slovakia and parts of Ukraine and Hungary. Sugar Labs is the name you use for your research reports, including the sugar beet related software you market throughout central eastern Europe. &lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Oh dear. Don&#039;t know.&lt;br /&gt;
&lt;br /&gt;
(Sean) Doesn&#039;t apply, it&#039;s not software.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
(Sean) complain to our MEPs that Eastern European beet sugar round trips through the Netherlands by truck to win EU subsidies, adding to pollution too.&lt;br /&gt;
&lt;br /&gt;
=== Look and Feel ===&lt;br /&gt;
&lt;br /&gt;
You think Sugar is a stupid name for a software distribution but you like the stylised man surrounded by menu options so you use that look and feel in your proprietary hedge fund management software&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
The look and feel is a pretty fundamental part of the software which we have licensed under the GPL. Stopping them using that would pretty much stop them using Sugar at all. Wouldn&#039;t that be against the GPL? Would we even want to regulate that use?&lt;br /&gt;
&lt;br /&gt;
(Sean) But you just said it wasn&#039;t Sugar, but proprietary hedge fund software. So no, they can&#039;t use the XO man. And by the way, neither can we—OLPC has asked us not to.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== $DISTRO ===&lt;br /&gt;
&lt;br /&gt;
(Sean) You like the Sugar on a Stick concept, but you prefer to use Ubuntu, or Debian, or openSUSE as the underlying distro on your liveUSB implementation instead of the current Fedora. You want to call it Sugar on a Cube and your visuals have sugar cubes with a USB connector poking out.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
(Sean) No, because that will be too similar to Sugar-on-a-Stick and will cause confusion (the essence of trademark is to avoid confusion). This is precisely why licensing cannot be &amp;quot;automatic&amp;quot;. A different name will have to be chosen.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
(Sean) This is a perfect candidate for the labeling program, once the name problem is sorted out. We wish to encourage this case!&lt;br /&gt;
&lt;br /&gt;
=== Intel Classmate partner OEM ===&lt;br /&gt;
&lt;br /&gt;
(Sean) I am one of Intel&#039;s 40+ local partners, assembling Classmate v2 machines in a country. The local government is considering purchasing 258,000 machines, but they are balking at the cost of Microsoft Windows licensing and proprietary kids&#039; desktop licensing. I&#039;d like to propose Sugar instead and call my machine &amp;quot;Sugar Babies&amp;quot;.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
(Sean) Considering the size of the potential order and the opportunity for Sugar, we will give careful consideration to your licensing application and may well make an exception to our usual rule of avoiding Sugar in the name of your product.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
(Sean) A perfect candidate for the labeling program.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a bootable USB stick as part of a Educational Suite ===&lt;br /&gt;
&lt;br /&gt;
Is inclusion of Sugar (sugar-emulator) in a suite of educational software where the icon says &amp;quot;Sugar&amp;quot; on the desktop or in the menus an allowed use?&lt;br /&gt;
&lt;br /&gt;
If same is accessed via gdm or other desktop switcher with &amp;quot;Sugar&amp;quot; label?&lt;br /&gt;
&lt;br /&gt;
How should such a stick be labeled and advertised?&lt;br /&gt;
ie:&lt;br /&gt;
-contains or Sugar-Desktop ?&lt;br /&gt;
&lt;br /&gt;
-with Sugar Educational Software ?&lt;br /&gt;
&lt;br /&gt;
-XXXX-Sugar ?&lt;br /&gt;
&lt;br /&gt;
Can they use &amp;quot;SugarLabs&amp;quot; in label?&lt;br /&gt;
&lt;br /&gt;
examples: openSUSE-Edu-li-f-e or Fedora-12-i686-Live-Edu &lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Case Name Here===&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=User_talk:SeanDaly&amp;diff=43716</id>
		<title>User talk:SeanDaly</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=User_talk:SeanDaly&amp;diff=43716"/>
		<updated>2010-02-03T00:39:30Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: Created page with &amp;#039;Sean  I&amp;#039;ve tried to edit your comments on the [Trademark case studies] page into policy but I find I don&amp;#039;t understand what you are trying to say. You say &amp;quot;This can&amp;#039;t be Sugar on …&amp;#039;&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;Sean&lt;br /&gt;
&lt;br /&gt;
I&#039;ve tried to edit your comments on the [Trademark case studies] page into policy but I find I don&#039;t understand what you are trying to say. You say &amp;quot;This can&#039;t be Sugar on a Stick, but it is a fine candidate for the labeling program.&amp;quot; &lt;br /&gt;
&lt;br /&gt;
Why can&#039;t it be &#039;Sugar on a stick&#039; if it&#039;s a bootable USB drive with sugar on it? What is the &#039;labeling program&#039;? Is it different from the Trademark licensing program?&lt;br /&gt;
&lt;br /&gt;
Can you edit what I wrote to reflect what you think the policy should be (instead of adding comments)? [[User:Joe Raftery|Joe Raftery]] 00:39, 3 February 2010 (UTC)&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43474</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43474"/>
		<updated>2010-01-23T21:10:00Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* Sugar on a stick with extra stuff */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies already here -  then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
You are a chinese toy manufacturer and you are tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. You have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of you. &lt;br /&gt;
&lt;br /&gt;
You want to put a big picture of the sugar home screen and a &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;contains sugar operating system (R)&#039;&#039;&#039; in small print in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use a standard contract available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a stick ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with the official sugar on a stick distribution and you want &#039;&#039;sugar labs&#039;&#039; silkscreened on the outside of each one.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Yes.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
Is approval automatic or do we insist you tell us your real name and your address first. Do we demand that you report back how many copies you sold and to who?&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a stick with extra stuff ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with sugar on a stick plus extra software (some of it non-free) .&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Yes - provided it is clear which is our software and which is by others. &lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
You can call it sugar if it is sugar but you you must not put our name on stuff we didn&#039;t make. &lt;br /&gt;
&lt;br /&gt;
=== Sugar on a stick with modified stuff ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with a version of sugar on a stick that has been revised to make it more culturally appropriate by adding references to your god at the start and end of each activity.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
No. It isn&#039;t our version of the software. &lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
If you have adapted our work then we don&#039;t know for sure what you changed and we don&#039;t want people blaming us for what you did. You can put &amp;quot;Based on the sugar software system (R)&amp;quot; in the small print on the back. If you want your changes included in our version then submit those changes to us for consideration and we might include them in the next version.&lt;br /&gt;
&lt;br /&gt;
=== Sugar cubes ===&lt;br /&gt;
&lt;br /&gt;
You sell sugar cubes and you think our logo looks good so you copy it and put it on your boxes of sugar cubes.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Hmmm. Maybe we should have picked a name which was less generic.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
If you sell sugar then we can&#039;t stop you calling it sugar but leave the logo alone.&lt;br /&gt;
&lt;br /&gt;
=== Sugar development laboratory ===&lt;br /&gt;
&lt;br /&gt;
You are Slovakia&#039;s leading developer of sugarbeet processing equipment, serving the sugar beet industry throughout Slovakia and parts of Ukraine and Hungary. Sugar Labs is the name you use for your research reports, including the sugar beet related software you market throughout central eastern Europe. &lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Oh dear. Don&#039;t know.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Look and Feel ===&lt;br /&gt;
&lt;br /&gt;
You think Sugar is a stupid name for a software distribution but you like the stylised man surrounded by menu options so you use that look and feel in your proprietary hedge fund management software&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
The look and feel is a pretty fundamental part of the software which we have licensed under the GPL. Stopping them using that would pretty much stop them using sugar at all. Wouldn&#039;t that be against the GPL? Would we even want to regulate that use?&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=User_talk:Joe_Raftery&amp;diff=43473</id>
		<title>User talk:Joe Raftery</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=User_talk:Joe_Raftery&amp;diff=43473"/>
		<updated>2010-01-23T20:54:12Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: Thanks&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;== Thanks for your help with the case studies! ==&lt;br /&gt;
&lt;br /&gt;
It&#039;s a great start for the page - I&#039;ll make sure Sean sees them, I think there are some examples in there that are exact cases of the ones he was concerned about. [[User:Mchua|Mchua]] 16:41, 23 January 2010 (UTC)&lt;br /&gt;
:Glad you like it. I am glad I found something useful I can do here. [[User:Joe Raftery|Joe Raftery]] 20:54, 23 January 2010 (UTC)&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43462</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43462"/>
		<updated>2010-01-23T14:36:58Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* Sugar on a stick */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies already here -  then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
You are a chinese toy manufacturer and you are tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. You have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of you. &lt;br /&gt;
&lt;br /&gt;
You want to put a big picture of the sugar home screen and a &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;contains sugar operating system (R)&#039;&#039;&#039; in small print in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use a standard contract available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a stick ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with the official sugar on a stick distribution and you want &#039;&#039;sugar labs&#039;&#039; silkscreened on the outside of each one.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Yes.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
Is approval automatic or do we insist you tell us your real name and your address first. Do we demand that you report back how many copies you sold and to who?&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a stick with extra stuff ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with a version of sugar on a stick that has been revised to make it more culturally appropriate by adding references to your god at the start and end of each activity.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
No. It isn&#039;t our approved version of the software. &lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
If you have adapted our work then we don&#039;t know for sure what you changed so we don&#039;t want people blaming us for what you did. You can put &amp;quot;Based on the sugar software system&amp;quot; in the small print. If you want your changes included in the our version then submit those changes to us for consideration.&lt;br /&gt;
&lt;br /&gt;
=== Sugar cubes ===&lt;br /&gt;
&lt;br /&gt;
You sell sugar cubes and you think our logo looks good so you copy it and put it on your boxes of sugar cubes.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Hmmm. Maybe we should have picked a name which was less generic.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
If you sell sugar then we can&#039;t stop you calling it sugar but leave the logo alone.&lt;br /&gt;
&lt;br /&gt;
=== Sugar development laboratory ===&lt;br /&gt;
&lt;br /&gt;
You are Slovakia&#039;s leading developer of sugarbeet processing equipment, serving the sugar beet industry throughout Slovakia and parts of Ukraine and Hungary. Sugar Labs is the name you use for your research reports, including the sugar beet related software you market throughout central eastern Europe. &lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Oh dear. Don&#039;t know.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Look and Feel ===&lt;br /&gt;
&lt;br /&gt;
You think Sugar is a stupid name for a software distribution but you like the stylised man surrounded by menu options so you use that look and feel in your proprietary hedge fund management software&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
The look and feel is a pretty fundamental part of the software which we have licensed under the GPL. Stopping them using that would pretty much stop them using sugar at all. Wouldn&#039;t that be against the GPL? Would we even want to regulate that use?&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=User:Joe_Raftery&amp;diff=43435</id>
		<title>User:Joe Raftery</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=User:Joe_Raftery&amp;diff=43435"/>
		<updated>2010-01-23T00:34:12Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: Created page with &amp;#039;I&amp;#039;m an engineer living in London.   My hobbies are embarrassing my children and trying to make the world a very slightly better place.&amp;#039;&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;I&#039;m an engineer living in London. &lt;br /&gt;
&lt;br /&gt;
My hobbies are embarrassing my children and trying to make the world a very slightly better place.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Talk:Trademark_case_studies&amp;diff=43434</id>
		<title>Talk:Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Talk:Trademark_case_studies&amp;diff=43434"/>
		<updated>2010-01-23T00:24:07Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: Created page with &amp;#039;Isn&amp;#039;t &amp;#039;&amp;#039;&amp;#039;sugar&amp;#039;&amp;#039;&amp;#039; too generic a name? Is it even trademarkable?  Can we switch to something else before we go any farther? I like &amp;#039;&amp;#039;&amp;#039;E-patti&amp;#039;&amp;#039;&amp;#039;, the name the napalis came up with…&amp;#039;&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;Isn&#039;t &#039;&#039;&#039;sugar&#039;&#039;&#039; too generic a name? Is it even trademarkable?&lt;br /&gt;
&lt;br /&gt;
Can we switch to something else before we go any farther? I like &#039;&#039;&#039;E-patti&#039;&#039;&#039;, the name the napalis came up with for the XO. It means E-slate or E-board, I think.&lt;br /&gt;
&lt;br /&gt;
And we need a cute mascot and a distinctive symbol like the Ubuntu circle. [[User:Joe Raftery|Joe Raftery]] 00:24, 23 January 2010 (UTC) (new member here but I have been watching and lurking for a while).&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43433</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43433"/>
		<updated>2010-01-23T00:17:11Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* Look and Feel */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies already here -  then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
You are a chinese toy manufacturer and you are tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. You have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of you. &lt;br /&gt;
&lt;br /&gt;
You want to put a big picture of the sugar home screen and a &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;contains sugar operating system (R)&#039;&#039;&#039; in small print in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use a standard contract available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a stick ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with the official sugar on a stick distribution and you want &#039;&#039;sugar labs&#039;&#039; silkscreened on the outside of each one.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Yes.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
Is approval automatic or do we insist you tells your real name and your address first. Do we demand that you report back how many copies you sold and to who?&lt;br /&gt;
&lt;br /&gt;
=== Sugar cubes ===&lt;br /&gt;
&lt;br /&gt;
You sell sugar cubes and you think our logo looks good so you copy it and put it on your boxes of sugar cubes.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Hmmm. Maybe we should have picked a name which was less generic.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
If you sell sugar then we can&#039;t stop you calling it sugar but leave the logo alone.&lt;br /&gt;
&lt;br /&gt;
=== Sugar development laboratory ===&lt;br /&gt;
&lt;br /&gt;
You are Slovakia&#039;s leading developer of sugarbeet processing equipment, serving the sugar beet industry throughout Slovakia and parts of Ukraine and Hungary. Sugar Labs is the name you use for your research reports, including the sugar beet related software you market throughout central eastern Europe. &lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Oh dear. Don&#039;t know.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Look and Feel ===&lt;br /&gt;
&lt;br /&gt;
You think Sugar is a stupid name for a software distribution but you like the stylised man surrounded by menu options so you use that look and feel in your proprietary hedge fund management software&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
The look and feel is a pretty fundamental part of the software which we have licensed under the GPL. Stopping them using that would pretty much stop them using sugar at all. Wouldn&#039;t that be against the GPL? Would we even want to regulate that use?&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43432</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43432"/>
		<updated>2010-01-23T00:16:05Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* Sugar development laboratory */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies already here -  then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
You are a chinese toy manufacturer and you are tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. You have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of you. &lt;br /&gt;
&lt;br /&gt;
You want to put a big picture of the sugar home screen and a &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;contains sugar operating system (R)&#039;&#039;&#039; in small print in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use a standard contract available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a stick ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with the official sugar on a stick distribution and you want &#039;&#039;sugar labs&#039;&#039; silkscreened on the outside of each one.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Yes.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
Is approval automatic or do we insist you tells your real name and your address first. Do we demand that you report back how many copies you sold and to who?&lt;br /&gt;
&lt;br /&gt;
=== Sugar cubes ===&lt;br /&gt;
&lt;br /&gt;
You sell sugar cubes and you think our logo looks good so you copy it and put it on your boxes of sugar cubes.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Hmmm. Maybe we should have picked a name which was less generic.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
If you sell sugar then we can&#039;t stop you calling it sugar but leave the logo alone.&lt;br /&gt;
&lt;br /&gt;
=== Sugar development laboratory ===&lt;br /&gt;
&lt;br /&gt;
You are Slovakia&#039;s leading developer of sugarbeet processing equipment, serving the sugar beet industry throughout Slovakia and parts of Ukraine and Hungary. Sugar Labs is the name you use for your research reports, including the sugar beet related software you market throughout central eastern Europe. &lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Oh dear. Don&#039;t know.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Look and Feel ===&lt;br /&gt;
&lt;br /&gt;
You think Sugar is a stupid name for a software distribution but you like the stylised man surrounded by menu options so you use that look and feel in you hedge fund management software&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
The look and feel is a pretty fundamental part of the software which we have licensed under the GPL. Stopping them using that would pretty much stop them using sugar at all. Wouldn&#039;t that be against the GPL? Would we even want to regulate that use?&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43431</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43431"/>
		<updated>2010-01-23T00:14:58Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* Used to label a computer with sugar installed */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies already here -  then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
You are a chinese toy manufacturer and you are tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. You have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of you. &lt;br /&gt;
&lt;br /&gt;
You want to put a big picture of the sugar home screen and a &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;contains sugar operating system (R)&#039;&#039;&#039; in small print in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use a standard contract available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a stick ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with the official sugar on a stick distribution and you want &#039;&#039;sugar labs&#039;&#039; silkscreened on the outside of each one.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Yes.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
Is approval automatic or do we insist you tells your real name and your address first. Do we demand that you report back how many copies you sold and to who?&lt;br /&gt;
&lt;br /&gt;
=== Sugar cubes ===&lt;br /&gt;
&lt;br /&gt;
You sell sugar cubes and you think our logo looks good so you copy it and put it on your boxes of sugar cubes.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Hmmm. Maybe we should have picked a name which was less generic.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
If you sell sugar then we can&#039;t stop you calling it sugar but leave the logo alone.&lt;br /&gt;
&lt;br /&gt;
=== Sugar development laboratory ===&lt;br /&gt;
&lt;br /&gt;
You are Slovakia leading developer of sugarbeet processing equipment, serving the sugar beet industry throughout Slovakia and parts of Ukraine and Hungary. Sugar Labs is the name you use for your research reports, including the sugar beet related software you market throughout central eastern Europe. &lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Oh dear. Don&#039;t know.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Look and Feel ===&lt;br /&gt;
&lt;br /&gt;
You think Sugar is a stupid name for a software distribution but you like the stylised man surrounded by menu options so you use that look and feel in you hedge fund management software&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
The look and feel is a pretty fundamental part of the software which we have licensed under the GPL. Stopping them using that would pretty much stop them using sugar at all. Wouldn&#039;t that be against the GPL? Would we even want to regulate that use?&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43430</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43430"/>
		<updated>2010-01-23T00:13:27Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies already here -  then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
I am a chinese toy manufacturer and I&#039;m tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. I have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of me. &lt;br /&gt;
&lt;br /&gt;
I want to put a big picture of the sugar home screen and a &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;contains sugar operating system (R)&#039;&#039;&#039; in small print in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use a standard contract available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a stick ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with the official sugar on a stick distribution and you want &#039;&#039;sugar labs&#039;&#039; silkscreened on the outside of each one.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Yes.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
Is approval automatic or do we insist you tells your real name and your address first. Do we demand that you report back how many copies you sold and to who?&lt;br /&gt;
&lt;br /&gt;
=== Sugar cubes ===&lt;br /&gt;
&lt;br /&gt;
You sell sugar cubes and you think our logo looks good so you copy it and put it on your boxes of sugar cubes.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Hmmm. Maybe we should have picked a name which was less generic.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
If you sell sugar then we can&#039;t stop you calling it sugar but leave the logo alone.&lt;br /&gt;
&lt;br /&gt;
=== Sugar development laboratory ===&lt;br /&gt;
&lt;br /&gt;
You are Slovakia leading developer of sugarbeet processing equipment, serving the sugar beet industry throughout Slovakia and parts of Ukraine and Hungary. Sugar Labs is the name you use for your research reports, including the sugar beet related software you market throughout central eastern Europe. &lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Oh dear. Don&#039;t know.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Look and Feel ===&lt;br /&gt;
&lt;br /&gt;
You think Sugar is a stupid name for a software distribution but you like the stylised man surrounded by menu options so you use that look and feel in you hedge fund management software&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
The look and feel is a pretty fundamental part of the software which we have licensed under the GPL. Stopping them using that would pretty much stop them using sugar at all. Wouldn&#039;t that be against the GPL? Would we even want to regulate that use?&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== What should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43429</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43429"/>
		<updated>2010-01-23T00:11:49Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* Look and Feel */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies already here -  then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
I am a chinese toy manufacturer and I&#039;m tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. I have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of me. &lt;br /&gt;
&lt;br /&gt;
I want to put a big picture of the sugar home screen and a &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;contains sugar operating system (R)&#039;&#039;&#039; in small print in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use a standard contract available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a stick ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with the official sugar on a stick distribution and you want &#039;&#039;sugar labs&#039;&#039; silkscreened on the outside of each one.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Yes.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
Is approval automatic or do we insist you tells your real name and your address first. Do we demand that you report back how many copies you sold and to who?&lt;br /&gt;
&lt;br /&gt;
=== Sugar cubes ===&lt;br /&gt;
&lt;br /&gt;
You sell sugar cubes and you think our logo looks good so you copy it and put it on your boxes of sugar cubes.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Hmmm. Maybe we should have picked a name which was less generic.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
If you sell sugar then we can&#039;t stop you calling it sugar but leave the logo alone.&lt;br /&gt;
&lt;br /&gt;
=== Sugar development laboratory ===&lt;br /&gt;
&lt;br /&gt;
You are Slovakia leading developer of sugarbeet processing equipment, serving the sugar beet industry throughout Slovakia and parts of Ukraine and Hungary. Sugar Labs is the name you use for your research reports, including the sugar beet related software you market throughout central eastern Europe. &lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Oh dear. Don&#039;t know.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Look and Feel ===&lt;br /&gt;
&lt;br /&gt;
You think Sugar is a stupid name for a software distribution but you like the stylised man surrounded by menu options so you use that look and feel in you hedge fund management software&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
The look and feel is a pretty fundamental part of the software which we have licensed under the GPL. Stopping them using that would pretty much stop them using sugar at all. Wouldn&#039;t that be against the GPL? Would we even want to regulate that use?&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43428</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43428"/>
		<updated>2010-01-23T00:10:36Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* Name of case study */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies already here -  then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
I am a chinese toy manufacturer and I&#039;m tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. I have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of me. &lt;br /&gt;
&lt;br /&gt;
I want to put a big picture of the sugar home screen and a &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;contains sugar operating system (R)&#039;&#039;&#039; in small print in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use a standard contract available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Sugar on a stick ===&lt;br /&gt;
&lt;br /&gt;
You want to sell bootable usb drives with the official sugar on a stick distribution and you want &#039;&#039;sugar labs&#039;&#039; silkscreened on the outside of each one.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Yes.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
Is approval automatic or do we insist you tells your real name and your address first. Do we demand that you report back how many copies you sold and to who?&lt;br /&gt;
&lt;br /&gt;
=== Sugar cubes ===&lt;br /&gt;
&lt;br /&gt;
You sell sugar cubes and you think our logo looks good so you copy it and put it on your boxes of sugar cubes.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Hmmm. Maybe we should have picked a name which was less generic.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
If you sell sugar then we can&#039;t stop you calling it sugar but leave the logo alone.&lt;br /&gt;
&lt;br /&gt;
=== Sugar development laboratory ===&lt;br /&gt;
&lt;br /&gt;
You are Slovakia leading developer of sugarbeet processing equipment, serving the sugar beet industry throughout Slovakia and parts of Ukraine and Hungary. Sugar Labs is the name you use for your research reports, including the sugar beet related software you market throughout central eastern Europe. &lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Oh dear. Don&#039;t know.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Look and Feel ===&lt;br /&gt;
&lt;br /&gt;
You think Sugar is a stupid name for a software distribution but you like the stylised man surrounded by menu options so you use that look and feel &lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
The look and feel is a pretty fundamental part of the software which we have licensed under the GPL. Stopping them using that would pretty much stop them using sugar at all. Wouldn&#039;t that be against the GPL? Would we even want to regulate that use?&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43427</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43427"/>
		<updated>2010-01-22T23:41:42Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* Used to label a computer with sugar installed */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies already here -  then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
I am a chinese toy manufacturer and I&#039;m tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. I have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of me. &lt;br /&gt;
&lt;br /&gt;
I want to put a big picture of the sugar home screen and a &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;CONTAINS SUGAR&#039;&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;contains sugar operating system (R)&#039;&#039;&#039; in small print in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use a standard contract available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43426</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43426"/>
		<updated>2010-01-22T23:40:08Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* How should the policy work to achieve this */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies already here -  then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
I am a chinese toy manufacturer and I&#039;m tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. I have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of me. &lt;br /&gt;
&lt;br /&gt;
I want to put a big picture of the sugar home screen and a &#039;&#039;&#039;sugar inside&#039;&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;sugar inside&#039;&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;contains sugar operating system (R)&#039;&#039;&#039; in small print in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use a standard contract available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43425</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43425"/>
		<updated>2010-01-22T23:39:00Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* Should we approve this use of our trademark? */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies already here -  then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
I am a chinese toy manufacturer and I&#039;m tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. I have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of me. &lt;br /&gt;
&lt;br /&gt;
I want to put a big picture of the sugar home screen and a &#039;&#039;&#039;sugar inside&#039;&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;sugar inside&#039;&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;contains sugar operating system (R)&#039;&#039;&#039; in small print in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use one we prepared earlier available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43424</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43424"/>
		<updated>2010-01-22T23:37:57Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* Should we approve this use of our trademark? */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies already here -  then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
I am a chinese toy manufacturer and I&#039;m tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. I have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of me. &lt;br /&gt;
&lt;br /&gt;
I want to put a big picture of the sugar home screen and a &#039;&#039;&#039;sugar inside&#039;&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;sugar inside&#039;&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;sugar operating system&#039;&#039;&#039; in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use one we prepared earlier available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43423</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43423"/>
		<updated>2010-01-22T23:37:38Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* Should we approve this use of our trademark? */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies already here -  then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
I am a chinese toy manufacturer and I&#039;m tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. I have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of me. &lt;br /&gt;
&lt;br /&gt;
I want to put a big picture of the sugar home screen and a &#039;&#039;&#039;sugar inside&#039;&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;sugar inside&#039;;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;sugar operating system&#039;&#039;&#039; in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use one we prepared earlier available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43422</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43422"/>
		<updated>2010-01-22T23:37:09Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* Used to label a computer with sugar installed */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies already here -  then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
I am a chinese toy manufacturer and I&#039;m tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. I have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of me. &lt;br /&gt;
&lt;br /&gt;
I want to put a big picture of the sugar home screen and a &#039;&#039;&#039;sugar inside&#039;&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;sugar inside&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;sugar operating system&#039;&#039; in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use one we prepared earlier available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43421</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43421"/>
		<updated>2010-01-22T23:36:28Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
&#039;&#039;&#039;How to write a case study&#039;&#039;&#039;&lt;br /&gt;
&lt;br /&gt;
* Look at the case studies below.&lt;br /&gt;
* If you can see a way to make one of those case studies better then edit that case study.&lt;br /&gt;
* If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies already here -  then add that case study at the end of the page or wherever it best fits. &lt;br /&gt;
* Follow the format of the other case studies here unless you think of a better format.&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
I am a chinese toy manufacturer and I&#039;m tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. I have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of me. &lt;br /&gt;
&lt;br /&gt;
I want to put a big picture of the sugar home screen and a &#039;&#039;&#039;sugar inside&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;sugar inside&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;sugar operating system&#039;&#039; in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use one we prepared earlier available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43420</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43420"/>
		<updated>2010-01-22T23:31:17Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* What makes a good case study */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
== How to write a case study ==&lt;br /&gt;
&lt;br /&gt;
#Look at the case studies below.&lt;br /&gt;
# If you can see a way to make one of those case studies better then create an account and edit that case study.&lt;br /&gt;
# If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies then&lt;br /&gt;
# Copy the [[#Name of case study|case study template]] to the end of this wiki page.&lt;br /&gt;
# Paste it to the end of the page, filling out the details of the case study you thought up.. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn&#039;t have to be a borderline &#039;edge&#039; case. It is probably best to start with the clear cut cases then consider the limits later.&lt;br /&gt;
&lt;br /&gt;
== List of case studies ==&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
I am a chinese toy manufacturer and I&#039;m tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. I have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of me. &lt;br /&gt;
&lt;br /&gt;
I want to put a big picture of the sugar home screen and a &#039;&#039;&#039;sugar inside&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;sugar inside&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;sugar operating system&#039;&#039; in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use one we prepared earlier available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43419</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43419"/>
		<updated>2010-01-22T23:27:37Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* Case studies we are looking for */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
== How to write a case study ==&lt;br /&gt;
&lt;br /&gt;
#Look at the case studies below.&lt;br /&gt;
# If you can see a way to make one of those case studies better then create an account and edit that case study.&lt;br /&gt;
# If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies then&lt;br /&gt;
# Copy the [[#Name of case study|case study template]] to the end of this wiki page.&lt;br /&gt;
# Paste it to the end of the page, filling out the details of the case study you thought up.. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== What makes a good case study ==&lt;br /&gt;
&lt;br /&gt;
* thing that makes a good case study (audience? length? topic?)&lt;br /&gt;
* another thing that makes a good case study&lt;br /&gt;
* maybe some things that &#039;&#039;don&#039;t&#039;&#039; make good case studies (so we can avoid them)&lt;br /&gt;
&lt;br /&gt;
== List of case studies ==&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
I am a chinese toy manufacturer and I&#039;m tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. I have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of me. &lt;br /&gt;
&lt;br /&gt;
I want to put a big picture of the sugar home screen and a &#039;&#039;&#039;sugar inside&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;sugar inside&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;sugar operating system&#039;&#039; in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use one we prepared earlier available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43418</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43418"/>
		<updated>2010-01-22T23:27:05Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* Name of case study */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
== How to write a case study ==&lt;br /&gt;
&lt;br /&gt;
#Look at the case studies below.&lt;br /&gt;
# If you can see a way to make one of those case studies better then create an account and edit that case study.&lt;br /&gt;
# If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies then&lt;br /&gt;
# Copy the [[#Name of case study|case study template]] to the end of this wiki page.&lt;br /&gt;
# Paste it to the end of the page, filling out the details of the case study you thought up.. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== What makes a good case study ==&lt;br /&gt;
&lt;br /&gt;
* thing that makes a good case study (audience? length? topic?)&lt;br /&gt;
* another thing that makes a good case study&lt;br /&gt;
* maybe some things that &#039;&#039;don&#039;t&#039;&#039; make good case studies (so we can avoid them)&lt;br /&gt;
&lt;br /&gt;
== Case studies we are looking for ==&lt;br /&gt;
&lt;br /&gt;
We are looking for case studies of the following types:&lt;br /&gt;
&lt;br /&gt;
* description of a case study&lt;br /&gt;
* description of a case study&lt;br /&gt;
* description of some other things we&#039;d like case studies to have (maybe &amp;quot;at least N different distros represented&amp;quot; or &amp;quot;at least one with a company involved&amp;quot; or &amp;quot;at least one requiring translation&amp;quot;)&lt;br /&gt;
&lt;br /&gt;
== List of case studies ==&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
I am a chinese toy manufacturer and I&#039;m tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. I have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of me. &lt;br /&gt;
&lt;br /&gt;
I want to put a big picture of the sugar home screen and a &#039;&#039;&#039;sugar inside&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;sugar inside&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;sugar operating system&#039;&#039; in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use one we prepared earlier available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Description of this case.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy be? ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43416</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43416"/>
		<updated>2010-01-22T23:25:32Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: /* Name of case study */&lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
== How to write a case study ==&lt;br /&gt;
&lt;br /&gt;
#Look at the case studies below.&lt;br /&gt;
# If you can see a way to make one of those case studies better then create an account and edit that case study.&lt;br /&gt;
# If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies then&lt;br /&gt;
# Copy the [[#Name of case study|case study template]] to the end of this wiki page.&lt;br /&gt;
# Paste it to the end of the page, filling out the details of the case study you thought up.. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== What makes a good case study ==&lt;br /&gt;
&lt;br /&gt;
* thing that makes a good case study (audience? length? topic?)&lt;br /&gt;
* another thing that makes a good case study&lt;br /&gt;
* maybe some things that &#039;&#039;don&#039;t&#039;&#039; make good case studies (so we can avoid them)&lt;br /&gt;
&lt;br /&gt;
== Case studies we are looking for ==&lt;br /&gt;
&lt;br /&gt;
We are looking for case studies of the following types:&lt;br /&gt;
&lt;br /&gt;
* description of a case study&lt;br /&gt;
* description of a case study&lt;br /&gt;
* description of some other things we&#039;d like case studies to have (maybe &amp;quot;at least N different distros represented&amp;quot; or &amp;quot;at least one with a company involved&amp;quot; or &amp;quot;at least one requiring translation&amp;quot;)&lt;br /&gt;
&lt;br /&gt;
== List of case studies ==&lt;br /&gt;
&lt;br /&gt;
=== Used to label a computer with sugar installed ===&lt;br /&gt;
&lt;br /&gt;
I am a chinese toy manufacturer and I&#039;m tired of selling toys to Fisher Price for 99cent then watching them resell the same toy for $99. I have developed a cool looking child friendly green computer that is probably not toxic and can run sugar but no one will buy it because no one has ever heard of me. &lt;br /&gt;
&lt;br /&gt;
I want to put a big picture of the sugar home screen and a &#039;&#039;&#039;sugar inside&#039;&#039; decal on the box because then it will look a bit like the XO.&lt;br /&gt;
&lt;br /&gt;
==== Should we approve this use of our trademark? ====&lt;br /&gt;
Do it like Microsoft - you can only put the &#039;&#039;&#039;sugar inside&#039;&#039; decal on the front if the computer meets our minimum specification. If it doesn&#039;t meet that specification then you can put &#039;&#039;&#039;sugar operating system&#039;&#039; in the specification box on the back.&lt;br /&gt;
&lt;br /&gt;
==== How should the policy work to achieve this ====&lt;br /&gt;
&lt;br /&gt;
All uses of the decal need a contract.  For this case we can use one we prepared earlier available for download as a pdf from our trademark info page.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Summary of case.&lt;br /&gt;
&lt;br /&gt;
==== Section 1 of case study ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== Section 2 of case study ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43415</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43415"/>
		<updated>2010-01-22T23:09:47Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;A Trademark case study is an practical example of a way someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark. We use it as a way to test different trademark policy options - how would it cope with that case?&lt;br /&gt;
&lt;br /&gt;
== How to write a case study ==&lt;br /&gt;
&lt;br /&gt;
#Look at the case studies below.&lt;br /&gt;
# If you can see a way to make one of those case studies better then create an account and edit that case study.&lt;br /&gt;
# If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies then&lt;br /&gt;
# Copy the [[#Name of case study|case study template]] to the end of this wiki page.&lt;br /&gt;
# Paste it to the end of the page, filling out the details of the case study you thought up.. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== What makes a good case study ==&lt;br /&gt;
&lt;br /&gt;
* thing that makes a good case study (audience? length? topic?)&lt;br /&gt;
* another thing that makes a good case study&lt;br /&gt;
* maybe some things that &#039;&#039;don&#039;t&#039;&#039; make good case studies (so we can avoid them)&lt;br /&gt;
&lt;br /&gt;
== Case studies we are looking for ==&lt;br /&gt;
&lt;br /&gt;
We are looking for case studies of the following types:&lt;br /&gt;
&lt;br /&gt;
* description of a case study&lt;br /&gt;
* description of a case study&lt;br /&gt;
* description of some other things we&#039;d like case studies to have (maybe &amp;quot;at least N different distros represented&amp;quot; or &amp;quot;at least one with a company involved&amp;quot; or &amp;quot;at least one requiring translation&amp;quot;)&lt;br /&gt;
&lt;br /&gt;
== List of case studies ==&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Summary of case.&lt;br /&gt;
&lt;br /&gt;
==== Section 1 of case study ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== Section 2 of case study ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Summary of case.&lt;br /&gt;
&lt;br /&gt;
==== Section 1 of case study ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== Section 2 of case study ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
	<entry>
		<id>https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43414</id>
		<title>Trademark case studies</title>
		<link rel="alternate" type="text/html" href="https://wiki.sugarlabs.org/index.php?title=Trademark_case_studies&amp;diff=43414"/>
		<updated>2010-01-22T23:06:41Z</updated>

		<summary type="html">&lt;p&gt;Joe Raftery: &lt;/p&gt;
&lt;hr /&gt;
&lt;div&gt;&lt;br /&gt;
&lt;br /&gt;
== How to write a case study ==&lt;br /&gt;
&lt;br /&gt;
#Look at the case studies below.&lt;br /&gt;
# If you can see a way to make one of those case studies better then create an account and edit that case study.&lt;br /&gt;
# If you think of a way that someone might want to use the &#039;&#039;&#039;sugar labs&#039;&#039;&#039; trademark - that doesn&#039;t duplicate one of the case studies then&lt;br /&gt;
# Copy the [[#Name of case study|case study template]] to the end of this wiki page.&lt;br /&gt;
# Paste it to the end of the page, filling out the details of the case study you thought up.. &lt;br /&gt;
&lt;br /&gt;
&lt;br /&gt;
== What makes a good case study ==&lt;br /&gt;
&lt;br /&gt;
* thing that makes a good case study (audience? length? topic?)&lt;br /&gt;
* another thing that makes a good case study&lt;br /&gt;
* maybe some things that &#039;&#039;don&#039;t&#039;&#039; make good case studies (so we can avoid them)&lt;br /&gt;
&lt;br /&gt;
== Case studies we are looking for ==&lt;br /&gt;
&lt;br /&gt;
We are looking for case studies of the following types:&lt;br /&gt;
&lt;br /&gt;
* description of a case study&lt;br /&gt;
* description of a case study&lt;br /&gt;
* description of some other things we&#039;d like case studies to have (maybe &amp;quot;at least N different distros represented&amp;quot; or &amp;quot;at least one with a company involved&amp;quot; or &amp;quot;at least one requiring translation&amp;quot;)&lt;br /&gt;
&lt;br /&gt;
== List of case studies ==&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Summary of case.&lt;br /&gt;
&lt;br /&gt;
==== Section 1 of case study ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== Section 2 of case study ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;br /&gt;
&lt;br /&gt;
=== Name of case study ===&lt;br /&gt;
&lt;br /&gt;
Summary of case.&lt;br /&gt;
&lt;br /&gt;
==== Section 1 of case study ====&lt;br /&gt;
&lt;br /&gt;
Stuff goes here.&lt;br /&gt;
&lt;br /&gt;
==== Section 2 of case study ====&lt;br /&gt;
&lt;br /&gt;
More stuff goes here.&lt;/div&gt;</summary>
		<author><name>Joe Raftery</name></author>
	</entry>
</feed>