Marketing Team - Revision history

Pikurasa: /* Google Non Profits AdWords */ We now have this.

2024-04-02T16:27:52Z

Google Non Profits AdWords: We now have this.

← Older revision		Revision as of 12:27, 2 April 2024
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	Next Goal: Obtain access to the AdWords account.		Next Goal: Obtain access to the AdWords account.

	Deadline: July 30 2016		~~Deadline: July 30 2016~~

			2024-04-02 Update: [[User:Pikurasa\|Devin]] has obtained this, so that we may use these credits moving forward.

	=== Local Labs Survey 2016 ===		=== Local Labs Survey 2016 ===

Davelab6: NYC Surveys

2016-07-06T03:08:51Z

NYC Surveys

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	* [[Marketing Team/Local Labs Survey 2016]]		* [[Marketing Team/Local Labs Survey 2016]]
	* In late 2015/early 2016, Sam Parkinson ran a survey on http://socialhelp.sugarlabs.org and wrote a report ([[Media:2016_Socialhelp_Survey_Analysis.pdf]]) and published the source data ([[File:2016_SocialHelp_Survey_Response_Data.ods]])		* In late 2015/early 2016, Sam Parkinson ran a survey on http://socialhelp.sugarlabs.org and wrote a report ([[Media:2016_Socialhelp_Survey_Analysis.pdf]]) and published the source data ([[File:2016_SocialHelp_Survey_Response_Data.ods]])
			* [http://download.laptop.org/content/conf/20080520-country-wkshp/Presentations/OLPC%20Country%20Meeting%20-%20Day%204%20-%20May%2023rd,%202008/OLPC%20student%20survey%20-%20Teaching%20Matters.pdf 2008 user survey in NYC] (also [http://www.teachingmatters.org/files/olpc_kappa.pdf official report])

	Next Goal: List as many end users as possible.		Next Goal: List as many end users as possible.

Davelab6: Add PR company info

2016-06-27T04:30:30Z

Add PR company info

← Older revision		Revision as of 00:30, 27 June 2016
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	There is also the PR aspect - targeting journalists, bloggers, and influencers. Communiqués are important for allowing a site visitor to get an idea of the project's direction in just a few minutes. Historically, we put PR on newswires. But these days, social media is very effective. Here's a tip for news coverage: if an initiative will influence large-buyer decisions (education ministries), or represents a real innovation (value proposition for less than what people usually pay), there could be press interest.		There is also the PR aspect - targeting journalists, bloggers, and influencers. Communiqués are important for allowing a site visitor to get an idea of the project's direction in just a few minutes. Historically, we put PR on newswires. But these days, social media is very effective. Here's a tip for news coverage: if an initiative will influence large-buyer decisions (education ministries), or represents a real innovation (value proposition for less than what people usually pay), there could be press interest.

			We have been using eReleases, a small company in Baltimore or Philly don't remember - http://ereleases.com - who have a great deal for nonprofits ("CauseWire"). The company president is Mickie Kennedy, and we have worked with editor Allison McAlister. We haven't done newswire PR for some time - I haven't known what newsworthy info we could put out that could possibly be picked up by traditional media, with the exception of GSoC news. There is an eReleases archives our PR.





	The ongoing challenge is overcoming negative image perceptions of OLPC - that the $100 unit price didn't happen, that the project was somehow influenced by Microsoft, even that the project still exists. There is also an identified issue that our slick logo encourages a perception that we are a for-profit startup, not a nonprofit volunteer org. this is why we said "Nonprofit" in many of our PR communiqué titles.		The ongoing challenge is overcoming negative image perceptions of OLPC - that the $100 unit price didn't happen, that the project was somehow influenced by Microsoft, even that the project still exists. There is also an identified issue that our slick logo encourages a perception that we are a for-profit startup, not a nonprofit volunteer org. this is why we said "Nonprofit" in many of our PR communiqué titles.

Davelab6: Title sections, add more walter ideas

2016-06-24T12:22:18Z

Title sections, add more walter ideas

← Older revision		Revision as of 08:22, 24 June 2016
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	Please see our [http://lists.sugarlabs.org/listinfo/marketing Marketing Team mailing list] and its [http://lists.sugarlabs.org/archive/marketing/ archive].		Please see our [http://lists.sugarlabs.org/listinfo/marketing Marketing Team mailing list] and its [http://lists.sugarlabs.org/archive/marketing/ archive].

	== Overview ==		== Sean's 2009 - 2015 Overview ==

	Sean Daly acted as Marketing Team Coordinator 2008-2016, and when he stepped down on June 23 2016 he offered the following overview:		Sean Daly acted as Marketing Team Coordinator 2008-2016, and when he stepped down on June 23 2016 he offered the following overview:
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	Peter had justifiably complained on IRC around 2010 that there was no marketing strategy page. I had chosen not to create one at the time because OLPC was involved in fierce competition with Intel Classmate offerings running Windows, and we were aware that our marketing initiatives were being monitored. This lack of clarity may have been a mistake, but my goal had been to disrupt the MS/Intel sales force talking points. The marketing team which was numerous at the time all knew the strategy.		Peter had justifiably complained on IRC around 2010 that there was no marketing strategy page. I had chosen not to create one at the time because OLPC was involved in fierce competition with Intel Classmate offerings running Windows, and we were aware that our marketing initiatives were being monitored. This lack of clarity may have been a mistake, but my goal had been to disrupt the MS/Intel sales force talking points. The marketing team which was numerous at the time all knew the strategy.

			=== Walter's 2016 Marketing Plan ===

	Walter Bender offered this view for future marketing efforts:		Walter Bender offered this view for future marketing efforts:

	''What I would like from marketing is some mechanism for highlighting the powerful ideas in Sugar that seem to be lacking in most other systems so that even if a school decides to go with a different product/project, they put pressure on that project to provide tools, not apps, collaboration, transparency, self reflection and group critique, and responsibility on the shoulders of students and teachers to shape their own world.''		What I would like from marketing is some mechanism for highlighting the powerful ideas in Sugar that seem to be lacking in most other systems so that even if a school decides to go with a different product/project, they put pressure on that project to provide tools, not apps, collaboration, transparency, self reflection and group critique, and responsibility on the shoulders of students and teachers to shape their own world.

			A few observations/thoughts that may help us in focusing our marketing efforts:

			(1) The primary source of push back in AU re Sugar was the browser. Schools had websites that they were interested in accessing that were not supported by Browse at the time. This is something we can turn around in the devel team and maybe something we need to surface in marketing: that Sugar is web/cloud enabled on top of all its other virtues. (I had been keeping the name "cloudberry" in reserve for this.) Ironically, at the time we added Sugar extensions for access to Google Drive (among other clud-based services), NSW got in bed with Microsoft and prohibited schools from using non-MS cloud services. OLPC AU never promoted the Sugar cloud-enabled features.

			(2) The switch to Windows 10 by OLPC AU is a total capitulation to the "we don't have a clue as to what is of value in terms of pedagogy, so we'll make a deal with whomever will give us the best deal camp." Not sure what our response should/can be in such circumstances.

			(3) There is a still strong interest in Sugar in Paraguay and some momentum to go national. We could try to ride that wave. We've been invited to come to Paraguay in October.

			(4) I'm pushing hard in Chile... we'll see what happens.

			(5) In UY, they are still using Sugar in primary schools (on Ubuntu). We should market in the Ubuntu space (I had had an offer from Ubuntu to let us do the equivalent of a Fedora Spin which we could follow up on).

			(6) We should push on Red Hat to give us more exposure.

			(7) Can we get a Sugarizer pilot going in a school to get a sense of what it means.

	== Projects ==		== Projects ==

Davelab6: Add more of Sean's proposals

2016-06-24T12:17:09Z

Add more of Sean's proposals

← Older revision		Revision as of 08:17, 24 June 2016
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	The ongoing challenge is overcoming negative image perceptions of OLPC - that the $100 unit price didn't happen, that the project was somehow influenced by Microsoft, even that the project still exists. There is also an identified issue that our slick logo encourages a perception that we are a for-profit startup, not a nonprofit volunteer org. this is why we said "Nonprofit" in many of our PR communiqué titles.		The ongoing challenge is overcoming negative image perceptions of OLPC - that the $100 unit price didn't happen, that the project was somehow influenced by Microsoft, even that the project still exists. There is also an identified issue that our slick logo encourages a perception that we are a for-profit startup, not a nonprofit volunteer org. this is why we said "Nonprofit" in many of our PR communiqué titles.

			My advice is to not waste time documenting the 2009-2010 strategy or my 2011-2012 attempts to develop a new one. Start from scratch - a SWOT analysis and competitive landscape is the starting point. Translate the SL project objectives into marketing objectives, define a calendar and metrics. You've stated recruitment objectives, but not a strategy... execution (facebook + Google AdWords) seems already decided, which IMHO is putting the cart before the horse, but no big deal.

			https://wiki.sugarlabs.org/images/4/47/MCFE_Final_Presentation_SugarLabs_12-11.pdf

			Caroline Meeks put together the SWOT analysis in this prez. I don't remember if I had assisted with that. I seem to remember having worked on another. I will search my offline archives, which are very complete concerning SL - I have everything from when I started.

			This may be useful for very brief marketing strategy historical overview
			http://lists.sugarlabs.org/archive/marketing/2013-November/003607.html

			The success of the SoaS marketing initiative encouraged some SL members to assert control over the name, the trademark, the technical architecture, and the marketing of it. As a result the lead developer of SoaS left the project.

			Peter had justifiably complained on IRC around 2010 that there was no marketing strategy page. I had chosen not to create one at the time because OLPC was involved in fierce competition with Intel Classmate offerings running Windows, and we were aware that our marketing initiatives were being monitored. This lack of clarity may have been a mistake, but my goal had been to disrupt the MS/Intel sales force talking points. The marketing team which was numerous at the time all knew the strategy.

	Walter Bender offered this view for future marketing efforts:		Walter Bender offered this view for future marketing efforts:

Davelab6: add walter's vision

2016-06-24T00:50:08Z

add walter's vision

← Older revision		Revision as of 20:50, 23 June 2016
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	The ongoing challenge is overcoming negative image perceptions of OLPC - that the $100 unit price didn't happen, that the project was somehow influenced by Microsoft, even that the project still exists. There is also an identified issue that our slick logo encourages a perception that we are a for-profit startup, not a nonprofit volunteer org. this is why we said "Nonprofit" in many of our PR communiqué titles.		The ongoing challenge is overcoming negative image perceptions of OLPC - that the $100 unit price didn't happen, that the project was somehow influenced by Microsoft, even that the project still exists. There is also an identified issue that our slick logo encourages a perception that we are a for-profit startup, not a nonprofit volunteer org. this is why we said "Nonprofit" in many of our PR communiqué titles.

			Walter Bender offered this view for future marketing efforts:

			''What I would like from marketing is some mechanism for highlighting the powerful ideas in Sugar that seem to be lacking in most other systems so that even if a school decides to go with a different product/project, they put pressure on that project to provide tools, not apps, collaboration, transparency, self reflection and group critique, and responsibility on the shoulders of students and teachers to shape their own world.''

	== Projects ==		== Projects ==

Davelab6: Rework page

2016-06-23T20:11:10Z

Rework page

Show changes

Davelab6: Add adwords project

2016-06-23T04:53:35Z

Add adwords project

← Older revision		Revision as of 00:53, 23 June 2016
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	Deliverables and/or initiatives actively being worked on (with goals and deadlines).		Deliverables and/or initiatives actively being worked on (with goals and deadlines).

			=== Google Non Profits AdWords ===

			SL is obtaining $10,000 per month AdWords credit that Google offers to nonprofits and will use to run adwords campaigns by these members:

			* Dave Crossland
			* Sean Daly
			* Samson Goddy
			* Walter Bender

			The marketing strategy will be to seek new members. Three kinds of members will be sought: (1) software developers, to write python and javascript programs (2) translators, to localize the programs, and (3) technical authors, to increase adoption by specific audiences - parents and schools.

	=== Local Labs Survey 2016 ===		=== Local Labs Survey 2016 ===

Davelab6: Add local labs survey section

2016-04-25T01:58:48Z

Add local labs survey section

← Older revision		Revision as of 21:58, 24 April 2016
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	Deliverables and/or initiatives actively being worked on (with goals and deadlines).		Deliverables and/or initiatives actively being worked on (with goals and deadlines).

			=== Local Labs Survey 2016 ===

			In mid-late 2016, Sugar Labs Members are surveying each user community to better understand how Sugar is being adopted and adapted by end-users.

			See [[Marketing Team/Local Labs Survey 2016]]

	=== SocialHelp Survey 2016 ===		=== SocialHelp Survey 2016 ===

Davelab6: Add socialhelp survey links

2016-04-23T19:01:18Z

Add socialhelp survey links

← Older revision		Revision as of 15:01, 23 April 2016
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	Deliverables and/or initiatives actively being worked on (with goals and deadlines).		Deliverables and/or initiatives actively being worked on (with goals and deadlines).

			=== SocialHelp Survey 2016 ===

			In late 2015/early 2016, Sam Parkinson ran a survey on http://socialhelp.sugarlabs.org and wrote a report ([[Media:2016_Socialhelp_Survey_Analysis.pdf]]) and published the source data ([[File:2016_SocialHelp_Survey_Response_Data.ods]])

	=== MIT Sloan MarketLab Study ===		=== MIT Sloan MarketLab Study ===