Marketing Team/Elevator Pitch: Difference between revisions
m →Building the Perfect Pitch: Sugar Labs doesn't focus on XOs alone - removing references to laptops. |
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The goal of the elevator pitch is to elicit the magical words: '''tell me more'''. | The goal of the elevator pitch is to elicit the magical words: '''tell me more'''. | ||
== Rules == | |||
Here are the rules: | Here are the rules: | ||
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* Want to reword a pitch? Great! Copy it and add your changes. DO NOT just change the pitch in place. Create a new one. | * Want to reword a pitch? Great! Copy it and add your changes. DO NOT just change the pitch in place. Create a new one. | ||
* Don't +1 multiple pitches. That's cheating. If there are two you like, munge them into one. :) | * Don't +1 multiple pitches. That's cheating. If there are two you like, munge them into one. :) | ||
== Making good pitches == | |||
* The best pitches start with a hook aimed at some concern of the person listening. For liberals, save the world. For hard-headed business types, talk about creating new markets. For social conservatives, talk about home schooling. Better still is a pitch that invites the hearer to express a concern that you can follow up on. We will need a whole [[Frequently Expressed Concerns]] list. | * The best pitches start with a hook aimed at some concern of the person listening. For liberals, save the world. For hard-headed business types, talk about creating new markets. For social conservatives, talk about home schooling. Better still is a pitch that invites the hearer to express a concern that you can follow up on. We will need a whole [[Frequently Expressed Concerns]] list. | ||
* Examples of some favorite pitches are up at [[Talk:Sugarcamp/Marketing]]. | |||
== Current Elevator Pitches == | == Current Elevator Pitches == | ||