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We need to be able to describe, in 75 persuasive words or less, to any possible listener, why Sugar matters.  It's a tough job, but someone's got to do it.  :)
 
We need to be able to describe, in 75 persuasive words or less, to any possible listener, why Sugar matters.  It's a tough job, but someone's got to do it.  :)
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The goal of the elevator pitch is to elicit the magical words: '''tell me more'''.
    
Here are the rules:
 
Here are the rules:
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