* Want to reword a pitch? Great! Copy it and add your changes. DO NOT just change the pitch in place. Create a new one.
* Want to reword a pitch? Great! Copy it and add your changes. DO NOT just change the pitch in place. Create a new one.
* Don't +1 multiple pitches. That's cheating. If there are two you like, munge them into one. :)
* Don't +1 multiple pitches. That's cheating. If there are two you like, munge them into one. :)
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* The best pitches start with a hook aimed at some concern of the person listening. For children, just hold out a laptop. For parents, hold out a laptop to their children. For liberals, save the world. For hard-headed business types, talk about creating new markets. For social conservatives, talk about home schooling. Better still is a pitch that invites the hearer to express a concern that you can follow up on. We will need a whole [[Frequently Expressed Concerns]] list.
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* The best pitches start with a hook aimed at some concern of the person listening. For liberals, save the world. For hard-headed business types, talk about creating new markets. For social conservatives, talk about home schooling. Better still is a pitch that invites the hearer to express a concern that you can follow up on. We will need a whole [[Frequently Expressed Concerns]] list.