Marketing Team

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The Sugar Labs Marketing Team exists to spread the good word about Sugar. Sugar provides a simple yet powerful means of engaging young children in the world of learning that is opened up by computing and the Internet. It is the job of the Sugar Labs Marketing Team to promote the benefits of Sugar as widely as possible, and to recruit volunteers to help improve the Sugar experience.


The mission of the Marketing team is to articulate the benefits of Sugar (simplify), to promote these benefits as widely as possible (amplify), and to recruit volunteers to improve the Sugar experience.

Team Coordinator

Davelab6 (sdaly at is Marketing Coordinator and welcomes ideas and comments but most of all communicators interested in helping out!


Deliverables and/or initiatives actively being worked on (with goals and deadlines).


See Marketing Team/Events for a table of events we are targeting.

Press page

Our Press page is here:

Translator assistance welcomed!

Sugar Stories

How Sugar motivates us: a series of profiles on contributors. Marketing Team/Sugar stories

Press contacts list

We're working on a Marketing Team/Press contacts list with education-oriented publications. This list is maintained by the Marketing Coordinator.

PR phone line


Marketing Team/Phone is a number that journalists can call for quotes, interviews, clarifications, etc. about Sugar. This is a VoIP number which at this time forwards either to the Marketing Coordinator, an Oversight Board member, or voicemail which is forwarded as a timestamped soundfile to pr AT sugarlabs DOT org, an account monitored through forwarding by the Marketing Coordinator and two others.

Sugar Labs website

Our polished static website as a landing page for Sugar Labs is live and the new Activities section too. We are currently working on a common navigation bar for all the site sections to simplify navigation for first-time visitors. Marketing Team/Website


To view, download, and contribute to swag designs (stickers, t-shirts, business cards, USB sticks, etc.) and coordinate purchasing swag from suppliers, see Marketing Team/Swag.


Conversations that may one day turn into projects, or may have in the past been projects.

Video channels

1. Does a YouTube channel exist? If not, why not? There already is a channel at Dailymotion with 19 videos as we write: YouTube may not use an open source codec, but it is an incredibly popular search engine and affiliate-propagation tool, see:


2. First video would be a 60-second TV-style ad explaining

... what Sugar is (leverage OLPC brand-awareness!)

... that it is free

... what you need to run it

... how you get a copy to install

3. Every time a pitch (q.v. below) is created, a YouTube video record of same is made. The YouTube version can add stills or short video clips to a talking head.


Short, 1-page elevator pitches to sell Sugar to various audiences. Not formalized, but the homepage ( is the best starting point. Marketing Team/Pitches

See Marketing Team/Logo.


Ongoing discussion. See Marketing Team/Name


Several slogan options are available at Marketing Team/Slogan.