Marketing Team/Name

Introduction

This is a discussion on the name "Sugar" and potential alternatives. There are currently no active initiatives to rebrand. Note that re-branding would be a very difficult, costly, and extended process - however, if you believe it to be worthwhile, go for it and start mapping out and proposing a gameplan on how and why to do so. Please add to the discussion on this page if you have ideas/are interested.

History

Please explain here how the name "Sugar" emerged and how the decision to use it was made.

Downsides to current name

• Does the name "Sugar" really convey our common mission in a way is at the very least memorable and at the very best is inspiring?
• Do we have a slogan that conveys the proper images to non-technical audiences?

The names "Sugar" and "Sugar Labs" have no intuitive relationship to education or to our mission goals.

Potential alternatives

• Sugar Land
• Playground

Both names convey a sense of place and safety for children. Sugar is not simply a background canvas like Windows XP. I propose keeping Sugar Labs for the organization name and renaming "Sugar" the environment to SugarLand.

• Learning Logs - Docdtv

The name is evocative of a once(still?)-popular US-building tool for children called "Lincoln Logs." The second word also recalls "Logo," with its arcane but respectable educational heritage and also "Lego," yet another commercial building tool for children, of international repute. One drawback is that "Logs" does not immediately convey the VIRTUAL nature of the learning environment. However, the word "log" DOES reflect that Activities are preserved, so that they can be revisited and extended at a future time.