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→Google Non Profits AdWords: We now have this.
There is also the PR aspect - targeting journalists, bloggers, and influencers. Communiqués are important for allowing a site visitor to get an idea of the project's direction in just a few minutes. Historically, we put PR on newswires. But these days, social media is very effective. Here's a tip for news coverage: if an initiative will influence large-buyer decisions (education ministries), or represents a real innovation (value proposition for less than what people usually pay), there could be press interest.
There is also the PR aspect - targeting journalists, bloggers, and influencers. Communiqués are important for allowing a site visitor to get an idea of the project's direction in just a few minutes. Historically, we put PR on newswires. But these days, social media is very effective. Here's a tip for news coverage: if an initiative will influence large-buyer decisions (education ministries), or represents a real innovation (value proposition for less than what people usually pay), there could be press interest.
We have been using eReleases, a small company in Baltimore or Philly don't remember - http://ereleases.com - who have a great deal for nonprofits ("CauseWire"). The company president is Mickie Kennedy, and we have worked with editor Allison McAlister. We haven't done newswire PR for some time - I haven't known what newsworthy info we could put out that could possibly be picked up by traditional media, with the exception of GSoC news. There is an eReleases archives our PR.
The ongoing challenge is overcoming negative image perceptions of OLPC - that the $100 unit price didn't happen, that the project was somehow influenced by Microsoft, even that the project still exists. There is also an identified issue that our slick logo encourages a perception that we are a for-profit startup, not a nonprofit volunteer org. this is why we said "Nonprofit" in many of our PR communiqué titles.
The ongoing challenge is overcoming negative image perceptions of OLPC - that the $100 unit price didn't happen, that the project was somehow influenced by Microsoft, even that the project still exists. There is also an identified issue that our slick logo encourages a perception that we are a for-profit startup, not a nonprofit volunteer org. this is why we said "Nonprofit" in many of our PR communiqué titles.
Next Goal: Obtain access to the AdWords account.
Next Goal: Obtain access to the AdWords account.
Deadline: July 30 2016
~~Deadline: July 30 2016~~
2024-04-02 Update: [[User:Pikurasa|Devin]] has obtained this, so that we may use these credits moving forward.
=== Local Labs Survey 2016 ===
=== Local Labs Survey 2016 ===
* [[Marketing Team/Local Labs Survey 2016]]
* [[Marketing Team/Local Labs Survey 2016]]
* In late 2015/early 2016, Sam Parkinson ran a survey on http://socialhelp.sugarlabs.org and wrote a report ([[Media:2016_Socialhelp_Survey_Analysis.pdf]]) and published the source data ([[File:2016_SocialHelp_Survey_Response_Data.ods]])
* In late 2015/early 2016, Sam Parkinson ran a survey on http://socialhelp.sugarlabs.org and wrote a report ([[Media:2016_Socialhelp_Survey_Analysis.pdf]]) and published the source data ([[File:2016_SocialHelp_Survey_Response_Data.ods]])
* [http://download.laptop.org/content/conf/20080520-country-wkshp/Presentations/OLPC%20Country%20Meeting%20-%20Day%204%20-%20May%2023rd,%202008/OLPC%20student%20survey%20-%20Teaching%20Matters.pdf 2008 user survey in NYC] (also [http://www.teachingmatters.org/files/olpc_kappa.pdf official report])
Next Goal: List as many end users as possible.
Next Goal: List as many end users as possible.