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NYC Surveys
Please see our [http://lists.sugarlabs.org/listinfo/marketing Marketing Team mailing list] and its [http://lists.sugarlabs.org/archive/marketing/ archive].
Please see our [http://lists.sugarlabs.org/listinfo/marketing Marketing Team mailing list] and its [http://lists.sugarlabs.org/archive/marketing/ archive].
== Overview ==
== Sean's 2009 - 2015 Overview ==
Sean Daly acted as Marketing Team Coordinator 2008-2016, and when he stepped down on June 23 2016 he offered the following overview:
Sean Daly acted as Marketing Team Coordinator 2008-2016, and when he stepped down on June 23 2016 he offered the following overview:
There is also the PR aspect - targeting journalists, bloggers, and influencers. Communiqués are important for allowing a site visitor to get an idea of the project's direction in just a few minutes. Historically, we put PR on newswires. But these days, social media is very effective. Here's a tip for news coverage: if an initiative will influence large-buyer decisions (education ministries), or represents a real innovation (value proposition for less than what people usually pay), there could be press interest.
There is also the PR aspect - targeting journalists, bloggers, and influencers. Communiqués are important for allowing a site visitor to get an idea of the project's direction in just a few minutes. Historically, we put PR on newswires. But these days, social media is very effective. Here's a tip for news coverage: if an initiative will influence large-buyer decisions (education ministries), or represents a real innovation (value proposition for less than what people usually pay), there could be press interest.
We have been using eReleases, a small company in Baltimore or Philly don't remember - http://ereleases.com - who have a great deal for nonprofits ("CauseWire"). The company president is Mickie Kennedy, and we have worked with editor Allison McAlister. We haven't done newswire PR for some time - I haven't known what newsworthy info we could put out that could possibly be picked up by traditional media, with the exception of GSoC news. There is an eReleases archives our PR.
The ongoing challenge is overcoming negative image perceptions of OLPC - that the $100 unit price didn't happen, that the project was somehow influenced by Microsoft, even that the project still exists. There is also an identified issue that our slick logo encourages a perception that we are a for-profit startup, not a nonprofit volunteer org. this is why we said "Nonprofit" in many of our PR communiqué titles.
The ongoing challenge is overcoming negative image perceptions of OLPC - that the $100 unit price didn't happen, that the project was somehow influenced by Microsoft, even that the project still exists. There is also an identified issue that our slick logo encourages a perception that we are a for-profit startup, not a nonprofit volunteer org. this is why we said "Nonprofit" in many of our PR communiqué titles.
Peter had justifiably complained on IRC around 2010 that there was no marketing strategy page. I had chosen not to create one at the time because OLPC was involved in fierce competition with Intel Classmate offerings running Windows, and we were aware that our marketing initiatives were being monitored. This lack of clarity may have been a mistake, but my goal had been to disrupt the MS/Intel sales force talking points. The marketing team which was numerous at the time all knew the strategy.
Peter had justifiably complained on IRC around 2010 that there was no marketing strategy page. I had chosen not to create one at the time because OLPC was involved in fierce competition with Intel Classmate offerings running Windows, and we were aware that our marketing initiatives were being monitored. This lack of clarity may have been a mistake, but my goal had been to disrupt the MS/Intel sales force talking points. The marketing team which was numerous at the time all knew the strategy.
=== Walter's 2016 Marketing Plan ===
Walter Bender offered this view for future marketing efforts:
Walter Bender offered this view for future marketing efforts:
What I would like from marketing is some mechanism for highlighting the powerful ideas in Sugar that seem to be lacking in most other systems so that even if a school decides to go with a different product/project, they put pressure on that project to provide tools, not apps, collaboration, transparency, self reflection and group critique, and responsibility on the shoulders of students and teachers to shape their own world.
A few observations/thoughts that may help us in focusing our marketing efforts:
(1) The primary source of push back in AU re Sugar was the browser. Schools had websites that they were interested in accessing that were not supported by Browse at the time. This is something we can turn around in the devel team and maybe something we need to surface in marketing: that Sugar is web/cloud enabled on top of all its other virtues. (I had been keeping the name "cloudberry" in reserve for this.) Ironically, at the time we added Sugar extensions for access to Google Drive (among other clud-based services), NSW got in bed with Microsoft and prohibited schools from using non-MS cloud services. OLPC AU never promoted the Sugar cloud-enabled features.
(2) The switch to Windows 10 by OLPC AU is a total capitulation to the "we don't have a clue as to what is of value in terms of pedagogy, so we'll make a deal with whomever will give us the best deal camp." Not sure what our response should/can be in such circumstances.
(3) There is a still strong interest in Sugar in Paraguay and some momentum to go national. We could try to ride that wave. We've been invited to come to Paraguay in October.
(4) I'm pushing hard in Chile... we'll see what happens.
(5) In UY, they are still using Sugar in primary schools (on Ubuntu). We should market in the Ubuntu space (I had had an offer from Ubuntu to let us do the equivalent of a Fedora Spin which we could follow up on).
(6) We should push on Red Hat to give us more exposure.
(7) Can we get a Sugarizer pilot going in a school to get a sense of what it means.
== Projects ==
== Projects ==
* [[Marketing Team/Local Labs Survey 2016]]
* [[Marketing Team/Local Labs Survey 2016]]
* In late 2015/early 2016, Sam Parkinson ran a survey on http://socialhelp.sugarlabs.org and wrote a report ([[Media:2016_Socialhelp_Survey_Analysis.pdf]]) and published the source data ([[File:2016_SocialHelp_Survey_Response_Data.ods]])
* In late 2015/early 2016, Sam Parkinson ran a survey on http://socialhelp.sugarlabs.org and wrote a report ([[Media:2016_Socialhelp_Survey_Analysis.pdf]]) and published the source data ([[File:2016_SocialHelp_Survey_Response_Data.ods]])
* [http://download.laptop.org/content/conf/20080520-country-wkshp/Presentations/OLPC%20Country%20Meeting%20-%20Day%204%20-%20May%2023rd,%202008/OLPC%20student%20survey%20-%20Teaching%20Matters.pdf 2008 user survey in NYC] (also [http://www.teachingmatters.org/files/olpc_kappa.pdf official report])
Next Goal: List as many end users as possible.
Next Goal: List as many end users as possible.