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The goal of the elevator pitch is to elicit the magical words: '''tell me more'''.
 
The goal of the elevator pitch is to elicit the magical words: '''tell me more'''.
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== Rules ==
    
Here are the rules:
 
Here are the rules:
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* Want to reword a pitch?  Great!  Copy it and add your changes.  DO NOT just change the pitch in place.  Create a new one.
 
* Want to reword a pitch?  Great!  Copy it and add your changes.  DO NOT just change the pitch in place.  Create a new one.
 
* Don't +1 multiple pitches.  That's cheating.  If there are two you like, munge them into one.  :)
 
* Don't +1 multiple pitches.  That's cheating.  If there are two you like, munge them into one.  :)
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== Making good pitches ==
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* The best pitches start with a hook aimed at some concern of the person listening. For liberals, save the world. For hard-headed business types, talk about creating new markets. For social conservatives, talk about home schooling. Better still is a pitch that invites the hearer to express a concern that you can follow up on. We will need a whole [[Frequently Expressed Concerns]] list.
 
* The best pitches start with a hook aimed at some concern of the person listening. For liberals, save the world. For hard-headed business types, talk about creating new markets. For social conservatives, talk about home schooling. Better still is a pitch that invites the hearer to express a concern that you can follow up on. We will need a whole [[Frequently Expressed Concerns]] list.
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* Examples of some favorite pitches are up at [[Talk:Sugarcamp/Marketing]].
    
== Current Elevator Pitches ==
 
== Current Elevator Pitches ==
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