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* The best pitches start with a hook aimed at some concern of the person listening. For liberals, save the world. For hard-headed business types, talk about creating new markets. For social conservatives, talk about home schooling. Better still is a pitch that invites the hearer to express a concern that you can follow up on. We will need a whole [[Frequently Expressed Concerns]] list.
 
* The best pitches start with a hook aimed at some concern of the person listening. For liberals, save the world. For hard-headed business types, talk about creating new markets. For social conservatives, talk about home schooling. Better still is a pitch that invites the hearer to express a concern that you can follow up on. We will need a whole [[Frequently Expressed Concerns]] list.
* Examples of some favorite pitches are up at [[Talk:MarketingTeam/Events/Sugarcamp Boston 2008/Marketing]].
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* Examples of some favorite pitches are up at [[Talk:Marketing Team/Events/Sugarcamp Boston 2008/Marketing]].
    
== Current Elevator Pitches ==
 
== Current Elevator Pitches ==
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* Sugar- Allowing children to learn through active engagement (8 words)-JT
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* Sugar – in any package – we need it. Children need it (10 words) [[User:Ptdrumm]]
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* SUGAR LABS is about being SMART ('''S'''ensible, '''M'''easurable, '''A'''ccessible, '''R'''elevant, and '''T'''imely). (6–12 words) --doxsoup
 
* SUGAR LABS is about being SMART ('''S'''ensible, '''M'''easurable, '''A'''ccessible, '''R'''elevant, and '''T'''imely). (6–12 words) --doxsoup
  

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