Difference between revisions of "Marketing Team/Meetings"

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''by Sean Daly''
 
''by Sean Daly''
  
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1. Making Sugar Labs press-contactable - there's a problem with
 
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Google's Grand Central: it's US-only (for call forwarding) at this
 
−
time. But I think I have a solution - obtain a US GSM SIM card which I
 
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could use in Europe (if the roaming fees won't ruin me  ;-) .
 
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:: What are the "requirements" for a successful "SL is press-contactable now!" solution? Not being too familiar with PR, I'm curious what we're aiming for here, exactly. [[User:Mchua|Mchua]]
 
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::: The idea is that a journalist has a phone number to call (many journalists are short on time and are facing a deadline) which is not Walter's. (Of course, if they already know Walter, that's different.) Ideally, there should be a fallback, i.e. if I can't respond quickly, someone else can see that there is a message and call back. This kind of reactivity is why many companies use PR firms. Google's beta Grand Central seems like a good solution but unfortunately will not forward to non-US numbers as far as I can make out. [[User:SeanDaly|Sean]]
 
  
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2. List of education publications I have added for press releases -
+
1) Make SL press-contactable
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after much googling & yahooing I have identified a number of education
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We still have no telephone(s) solution and this is getting hot. I am
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publications/portals. I'll submit my list for comment later today.
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currently looking at an answering service solution which can provide a
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:: Can you add a link to that (hopefully wiki-editable) list at the end of the agenda item here? I'll take a look and try to add my own ideas to the list once it is up. [[User:Mchua|Mchua]]
+
local dedicated phone number to voicemail in Boston or NYC with e-mail
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::: Mel - there are over 75 links on the list so I mailed it to the Marketing alias. I don't think it's advisable to maintain the PR contact list on a wiki, in particular e-mail addresses... [[User:SeanDaly|Sean]]
+
alert for under $10 per month. Advantages: stable phone number and
 +
cost, any phone message can reach several people so no single point of
 +
failure. Disadvantage: journalists prefer speaking with humans instead
 +
of recordings of humans. We do need a solution this week. Side issue,
 +
but urgent: we need to be able to send the press releases (en, fr, es,
 +
de, pt) from the pr@sugarlabs.org alias. How will that work?
  
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3. Elevator pitch for teachers - I will respond to Walter's rough
 
−
draft later today & would like your input. This text may be a starting
 
−
point for the next press release's short description of Sugar Labs
 
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(underneath "news" part of press release).
 
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:: Editable version at [[MarketingTeam/Pitches]], from [http://lists.sugarlabs.org/archive/marketing/2009-February/000279.html Walter's first draft to the list], since I couldn't find another wiki version - please merge/redirect if there's a duplicate, or let me know and I'll do it. [[User:Mchua|Mchua]]
 
  
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4. Press release languages - I'd like to spend a couple of minutes
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2) 0.84 Marketing talking points.
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discussing the possibility of doing press releases in languages other
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What new features of the Sugar Learning Platform do we want to talk
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than English, in particular en, fr, de, pt. I can do French and
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about in the press release? Let's hit-parade them. Input please! My
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perhaps we can find volunteers to do the other languages? There's a
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feeling is to prefer talking up Activities over the platform, but
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workflow aspect to this of course.
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perhaps there is platform news we just can't keep to ourselves?
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:: I'm guessing you meant es instead of en, above. ;) [[User:Mchua|Mchua]]
 
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::: Yes, quite right - es not en! [[User:SeanDaly|Sean]]
 
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5. Sugar Labs Ambassadors program - dfarning has suggested we look at
 
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Fedora's Ambassadors program.
 
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:: Also Ubuntu LoCo teams. Other non-software location-based community teams that might be worth looking at as models: Rotary, Habitat for Humanity, Boy Scouts / Girl Scouts, American Cancer Society (and other community-run fundraising/outreach efforts from the medical field). [[User:Mchua|Mchua]]
 
  
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6. Obtaining USB sticks for Sugar on a Stick (SoaS) - have we
+
 
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contacted anyone beyond Belkin, Pantone, Emtec? and where are we with
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3) 0.84 Press release draft - how shall we handle?
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these three leads.
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I had been asked to do a brief on the fuzzy science of creating a
 +
press release (distributing it and placing it is a separate subject!).
 +
We need to start with the skeleton (letterhead, About Sugar Labs).
 +
But, I'm not at all sure if we want to circulate actual title & draft
 +
text prior to the launch. However, the goal of asking the translation
 +
team for help requires some lead time - the sooner they have the text,
 +
the better. Your point of view regarding this workflow is requested.
 +
 
 +
 
 +
4) Launch countdown
 +
It's not quite clear to me how we pick the magic date & time when the
 +
release goes out, the final version is published, and hopefully
 +
journalists take notice. If we can work out a coordination protocol
 +
(e.g. Walter decides, or Simon decides the release date/time), we can
 +
work together to the countdown. Let's work together on this.
 +
 
 +
 
 +
5) Printable PDF brochure (was: elevator pitch for teachers)
 +
The more I think about it, the more this resembles a condensed version
 +
of text from the new static site. So I think we should put energy into
 +
that over the next couple of days, and the PDF will come out on the
 +
rebound in time for the launch.
 +
 
 +
 
 +
6) Sugar Stories
 +
Can we try to put together at least 3 and hopefully 5 stories about
 +
Sugar contributors? Before we all nominate each other (joke) let's
 +
think about how we can do this quickly. The goal being to encourage
 +
prospective volunteers to the fun & satisfaction of working on Sugar.
 +
maybe as simple as asking everyone to update their page on the wiki
 +
with "Why I Contribute To Sugar"?
 +
 
 +
 
 +
7) Sugar on a Stick (SoaS)
 +
Update on where we are with ordering sticks, but we also need to
 +
decide shipping address! Fabulous idea from Carol: include a SoaS USB
 +
maker in Sugar & on the liveCD.
 +
 
 +
 
 +
8) Other topics?
  
 
= Meeting Logs =
 
= Meeting Logs =

Revision as of 03:34, 3 March 2009

Team Home   ·   Join   ·   Contacts   ·   Resources   ·   FAQ   ·   Roadmap   ·   To Do   ·   Meetings

The Marketing team will be holding regular bi-weekly meetings on Tuesdays at 16 UTC on irc.freenode.net (channel: #sugar-meeting). Please add to the agenda below and please join in with your ideas.

Hint: You can use an online time calculator to convert from UTC to your local time zone or back.

Upcoming Agenda

by Sean Daly


1) Make SL press-contactable We still have no telephone(s) solution and this is getting hot. I am currently looking at an answering service solution which can provide a local dedicated phone number to voicemail in Boston or NYC with e-mail alert for under $10 per month. Advantages: stable phone number and cost, any phone message can reach several people so no single point of failure. Disadvantage: journalists prefer speaking with humans instead of recordings of humans. We do need a solution this week. Side issue, but urgent: we need to be able to send the press releases (en, fr, es, de, pt) from the pr@sugarlabs.org alias. How will that work?


2) 0.84 Marketing talking points. What new features of the Sugar Learning Platform do we want to talk about in the press release? Let's hit-parade them. Input please! My feeling is to prefer talking up Activities over the platform, but perhaps there is platform news we just can't keep to ourselves?


3) 0.84 Press release draft - how shall we handle? I had been asked to do a brief on the fuzzy science of creating a press release (distributing it and placing it is a separate subject!). We need to start with the skeleton (letterhead, About Sugar Labs). But, I'm not at all sure if we want to circulate actual title & draft text prior to the launch. However, the goal of asking the translation team for help requires some lead time - the sooner they have the text, the better. Your point of view regarding this workflow is requested.


4) Launch countdown It's not quite clear to me how we pick the magic date & time when the release goes out, the final version is published, and hopefully journalists take notice. If we can work out a coordination protocol (e.g. Walter decides, or Simon decides the release date/time), we can work together to the countdown. Let's work together on this.


5) Printable PDF brochure (was: elevator pitch for teachers) The more I think about it, the more this resembles a condensed version of text from the new static site. So I think we should put energy into that over the next couple of days, and the PDF will come out on the rebound in time for the launch.


6) Sugar Stories Can we try to put together at least 3 and hopefully 5 stories about Sugar contributors? Before we all nominate each other (joke) let's think about how we can do this quickly. The goal being to encourage prospective volunteers to the fun & satisfaction of working on Sugar. maybe as simple as asking everyone to update their page on the wiki with "Why I Contribute To Sugar"?


7) Sugar on a Stick (SoaS) Update on where we are with ordering sticks, but we also need to decide shipping address! Fabulous idea from Carol: include a SoaS USB maker in Sugar & on the liveCD.


8) Other topics?

Meeting Logs

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