A good case study is one which describes a real use which will stimulate us to think about how we would like our trademark to be used. It doesn't have to be a borderline 'edge' case. It is probably best to start with the clear cut cases then consider the limits later.
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* thing that makes a good case study (audience? length? topic?)
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* another thing that makes a good case study
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* maybe some things that ''don't'' make good case studies (so we can avoid them)