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More stuff goes here.
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=== $DISTRO ===
(Sean) You like the Sugar on a Stick concept, but you prefer to use Ubuntu, or Debian, or openSUSE as the underlying distro on your liveUSB implementation instead of the current Fedora. You want to call it Sugar on a Cube and your visuals have sugar cubes with a USB connector poking out.
==== Should we approve this use of our trademark? ====
(Sean) No, because that will be too similar to Sugar on a Stick and will cause confusion (the essence of trademark is to avoid confusion). This is precisely why licensing cannot be "automatic". A different name will have to be chosen.
==== What should the policy be? ====
(Sean) This is a perfect candidate for the labelling program, once the name problem is sorted out. We wish to encourage this case!
=== Intel Classmate partner OEM ===
(Sean) I am one of Intel's 40+ local partners, assembling Classmate v2 machines in a country. The local government is considering purchasing 258,000 machines, but they are balking at the cost of Microsoft Windows licensing and proprietary kids' desktop licensing. I'd like to propose Sugar instead and call my machine "Sugar Babies".
==== Should we approve this use of our trademark? ====
(Sean) Considering the size of the potential order and the opportunity for Sugar, we will give careful consideration to your licensing application and may well make an exception to our usual rule of avoiding Sugar in the name of your product.
==== What should the policy be? ====
(Sean) A perfect candidate for the labelling program.
=== Name of case study ===
=== Name of case study ===