Changes

<noinclude>{{ GoogleTrans-en}}{{TeamHeader|Marketing Team}}</noinclude>

<noinclude>{{ GoogleTrans-en}}{{TeamHeader|Marketing Team}}</noinclude>

<div style="font-size: 1.0em; background: #daffd5; padding: 10px; border: 1px solid #cde7a8" align=left>'''The Sugar Labs Marketing Team exists to spread the good word about Sugar.''' Sugar provides a simple yet powerful means of engaging young children in the world of learning that is opened up by computing and the Internet. It is the job of the Sugar Labs Marketing Team to promote the benefits of Sugar as widely as possible, and to recruit volunteers to help improve the Sugar experience.</div>

<div style="font-size: 1.0em; background: #daffd5; padding: 10px; border: 1px solid #cde7a8" align=left>

'''The Sugar Labs Marketing Team exists to spread the good word about Sugar.'''  

Sugar provides a simple yet powerful means of engaging young children in the world of learning that is opened up by computing and the Internet.  

It is the job of the Sugar Labs Marketing Team to promote the benefits of Sugar as widely as possible, and to recruit volunteers to help improve the Sugar experience.

</div>

{{TOCright}}

{{TOCright}}

{{:Marketing Team/Mission}}

{{:Marketing Team/Mission}}

{{:Marketing Team/Coordinator}} (sdaly at sugarlabs.org) is Marketing Coordinator and welcomes ideas and comments but most of all communicators interested in helping out!

Please see our [http://lists.sugarlabs.org/listinfo/marketing Marketing Team mailing list] and its [http://lists.sugarlabs.org/archive/marketing/ archive].

== Mailing list ==

== Overview ==

Please see our [http://lists.sugarlabs.org/listinfo/marketing Marketing Team mailing list] and its [http://lists.sugarlabs.org/archive/marketing/ archive].

Sean Daly acted as Marketing Team Coordinator 2008-2016, and when he stepped down on June 23 2016 he offered the following overview:

 

The 2009 marketing strategy we implemented, based on Sugar on a Stick, was very successful for a time during the netbook boom, but today's environment is very different with tablets, iOS/Android, etc. I had suggested two other ideas since then to the community to facilitate Sugar for teachers: prebuilt VMs for VirtualBox, and preloaded bootable SD cards and branded cases for Raspberry Pi. Since then, Lionel has developed Sugarizer, which in my view deserves serious consideration for marketing initiatives targeting teachers. Dave's efforts to identify a reference platform are also useful.

 

Samuel suggested a SWOT analysis today - it's an excellent suggestion, the last one we did is now way out of date. Work with Samuel and Dave and Samson on that, it will be helpful even for project recruitment which is their focus. A competitive landscape survey will be complementary to the SWOT. When the community reaches consensus on the project's vision, work on marketing objectives (as opposed to project objectives) can be done. This usually involves a calendar with what actions are planned. If budget is available, you will want metrics - ways to measure spend effectiveness.

 

 

There is also the PR aspect - targeting journalists, bloggers, and influencers. Communiqués are important for allowing a site visitor to get an idea of the project's direction in just a few minutes. Historically, we put PR on newswires. But these days, social media is very effective. Here's a tip for news coverage: if an initiative will influence large-buyer decisions (education ministries), or represents a real innovation (value proposition for less than what people usually pay), there could be press interest.

 

The ongoing challenge is overcoming negative image perceptions of OLPC - that the $100 unit price didn't happen, that the project was somehow influenced by Microsoft, even that the project still exists. There is also an identified issue that our slick logo encourages a perception that we are a for-profit startup, not a nonprofit volunteer org. this is why we said "Nonprofit" in many of our PR communiqué titles.

== Projects ==

== Projects ==

The marketing strategy will be to seek new members. Three kinds of members will be sought: (1) software developers, to write python and javascript programs (2) translators, to localize the programs, and (3) technical authors, to increase adoption by specific audiences - parents and schools.

The marketing strategy will be to seek new members. Three kinds of members will be sought: (1) software developers, to write python and javascript programs (2) translators, to localize the programs, and (3) technical authors, to increase adoption by specific audiences - parents and schools.

=== Local Labs Survey 2016 ===

=== Local Labs Survey 2016 ===

In mid-late 2016, Sugar Labs Members are surveying each user community to better understand how Sugar is being adopted and adapted by end-users.  

Sugar Labs will survey end users to better understand how Sugar is being adopted and adapted.

See [[Marketing Team/Local Labs Survey 2016]]

* [[Marketing Team/Local Labs Survey 2016]]

In late 2015/early 2016, Sam Parkinson ran a survey on http://socialhelp.sugarlabs.org and wrote a report ([[Media:2016_Socialhelp_Survey_Analysis.pdf]]) and published the source data ([[File:2016_SocialHelp_Survey_Response_Data.ods]])

Deadline: August 30 2016

=== MIT Sloan MarketLab Study ===

=== New Website ===

The study wiki, with raw data, is here: https://sites.google.com/site/marketlabsugar

In late 2010, four students from the MIT Sloan MarketLab worked on a study of the Sugar Labs website.

Their conclusions indicate the importance not only of revamping our website (launched two years ago when fewer visuals were available), but of addressing other aspects, in particular installation and support issues, as well as the technical orientation of our web presence.

Of particular interest: the survey results from 85 respondents, here: [[Media:MarketLab_survey_results.pdf]]

* Of particular interest: the survey results from 85 respondents, here: [[Media:MarketLab_survey_results.pdf]]

* The annotated final presentation is here: [[Media:MIT_MarketLab_Annotated_Presentation.odp]]

A sample fundraising document by the MarketLab team is here: [[Media:Sugar_Fundraising_Text_Proposal.odt]]

Our polished static website as a landing page for Sugar Labs was redone in March-May 2011, see [[Marketing Team/Website]] history

The annotated final presentation is here: [[Media:MIT_MarketLab_Annotated_Presentation.odp]]

Next Goal: Get the SL 2016 Vision, Mission, and Goals approved by SLOBs

See [[Marketing Team/Events]] for a table of events we are targeting.

See [[Marketing Team/Events]] for a table of events we are targeting.

=== Press page ===

=== Press page ===

Our Press page is here: http://www.sugarlabs.org/index.php?template=press

Our Press page is here: http://www.sugarlabs.org/press

 

Next Goal: Draft the next press release; Develop a [[Marketing Team/Press contacts]] list with education-oriented publications.

=== Sugar stories ===

=== Sugar stories ===

How Sugar motivates us: a series of profiles on contributors. [[Marketing Team/Sugar stories]]

How Sugar motivates us: a series of profiles on contributors. [[Marketing Team/Sugar stories]]

=== PR phone line ===

=== Swag ===

 

[[Marketing Team/Phone]] is the new number that journalists can call for quotes, interviews, clarifications, etc. about Sugar. This is a VoIP number which at this time forwards either to the Marketing Coordinator, an Oversight Board member, or voicemail which is forwarded as a timestamped soundfile to pr AT sugarlabs DOT org, an account monitored through forwarding by the Marketing Coordinator and two others. Unfortunately, our previous provider has gone out of business and stopped service at the end of March 2011, so the old PR number no longer works.

To view, download, and contribute to swag designs (stickers, t-shirts, business cards, USB sticks, umbrellas, etc.) and coordinate purchasing swag from suppliers, see [[Marketing Team/Swag]]

== Discussions ==

== Discussions ==