Marketing Team/Events/Sugarcamp Boston 2008/Marketing

Marketing hot topics

• Collaboration (13)
• Community (8)
• Anyone can jump in (8)
• The only OS designed for small children (5)
• Children are not stupid (4)
• Portfolios (4)
• Allows engagement for all learning styles...(3)
• Equal opportunity and stretches the student... (3)
• Low floor, no ceiling (3)
• Fulfillment of hope (2)
• Learner & developer (2)
• Momentum (2)
• Journal (1)
• Part of OLPC (big and well organized) (1)
• MIT Media Lab... Papert, Kay, Dynabook... Engelbart (1)
• Free as in beer (1)
• Clay Christiansen (“disrupting class”) classic disruption tech. (1)
• Helps kids in developing countries /participation gap (1)
• Logo/Scratch/Squeak
• Not real :(0)
• XP on XO :(0)
• “We are the change...” (0)
• perception that it is only for developing world (0)
• Sugar is complete (0)
• Internet access/digital divide
• Ending poverty

Wordsmithing

• solve more problems because more people will be freed from the chains of ignorance
• think about computing, not operating systems
• Sugar enables change
• end ignorance through expression
• cooperative discovery
• cooperation is based on trust
• more learning
• learn to challenge the status
• learn to question every... including Sugar
• the path from helplessness to empowerment is one way
• we learn by doing
• Love is a better master than duty
• You learn through doing, so if you want more learning, you want more doing
• Knowledge is a noun, learning is a verb
• "Technology is anything invented after you were born"
• built by a global community of volunteers that anyone can join
• Sugar was designed for children for learning, not office workers.
• Sugar is owned by its users
• Learning doesn't end at the door to the school
• Sugar Labs provides the community of support for Sugar users
• do, reflect, learn, share.