Difference between revisions of "Marketing Team"

Revision as of 10:52, 3 April 2009

Team Home · Join · Contacts · Resources · FAQ · Roadmap · To Do · Meetings

The Sugar Labs Marketing Team exists to spread the good word about Sugar. Sugar provides a simple yet powerful means of engaging young children in the world of learning that is opened up by computing and the Internet. It is the job of the Sugar Labs Marketing Team to promote the benefits of Sugar as widely as possible, and to recruit volunteers to help improve the Sugar experience.

Mission

The mission of the Marketing team is to articulate the benefits of Sugar (simplify), to promote these benefits as widely as possible (amplify), and to recruit volunteers to improve the Sugar experience.

Team Coordinator

Davelab6 (sdaly at sugarlabs.org) is Marketing Coordinator and welcomes ideas and comments.

Projects

Deliverables and/or initiatives actively being worked on (with goals and deadlines).

v0.84 press release

Our press push for the 0.84 Sugar release began Monday, March 16th and is continuing! New Press page is here: http://www.sugarlabs.org/index.php?template=press

Sugar Stories

For the mid-March press release, we're doing a series of profiles on contributors. Marketing Team/Sugar stories

Press contacts list

We're working on a Marketing Team/Press contacts list with publications we should try to connect with for the 0.84 release in early March 2009.

PR phone line

+1.857.265.1100

Marketing Team/Phone is a number that journalists can call for quotes, interviews, clarifications, etc. about Sugar. This is a VoIP number which at this time forwards either to the Marketing Coordinator, an Oversight Board member, or voicemail which is forwarded as a timestamped soundfile to pr AT sugarlabs DOT org, an account monitored through forwarding by the Marketing Coordinator and two others.

Sugar Labs website

Produce and deploy a polished static website as a landing page for Sugar Labs. Marketing Team/Website

Swag

To view, download, and contribute to swag designs (stickers, t-shirts, business cards, USB sticks, etc.) and coordinate purchasing swag from suppliers, see Marketing Team/Swag. This is being built up into a general resource for the 0.84 launch in early March 2009.

Discussions

Conversations that may one day turn into projects, or may have in the past been projects.

Pitches

Short, 1-page elevator pitches to sell Sugar to various audiences. Not formalized, but the homepage (www.sugarlabs.com) is the best starting point. Marketing Team/Pitches

Logo

See Marketing Team/Logo.

Name

Ongoing discussion. See Marketing Team/Name

Slogans

Several slogan options are available at Marketing Team/Slogan.

Subpages

@@ Line 7: / Line 7: @@
 == Mission ==
-{{:MarketingTeam/Mission}}
+{{:Marketing Team/Mission}}
 == Team Coordinator ==
-{{:MarketingTeam/Coordinator}} (sdaly at sugarlabs.org) is Marketing Coordinator and welcomes ideas and comments.
+{{:Marketing Team/Coordinator}} (sdaly at sugarlabs.org) is Marketing Coordinator and welcomes ideas and comments.
 == Projects ==
@@ Line 23: / Line 23: @@
 === Sugar Stories ===
-For the mid-March press release, we're doing a series of profiles on contributors. [[MarketingTeam/Sugar stories]]
+For the mid-March press release, we're doing a series of profiles on contributors. [[Marketing Team/Sugar stories]]
 === Press contacts list ===
-We're working on a [[MarketingTeam/Press contacts]] list with publications we should try to connect with for the 0.84 release in early March 2009.
+We're working on a [[Marketing Team/Press contacts]] list with publications we should try to connect with for the 0.84 release in early March 2009.
 === PR phone line ===
@@ Line 33: / Line 33: @@
 +1.857.265.1100
-[[MarketingTeam/Phone]] is a number that journalists can call for quotes, interviews, clarifications, etc. about Sugar. This is a VoIP number which at this time forwards either to the Marketing Coordinator, an Oversight Board member, or voicemail which is forwarded as a timestamped soundfile to pr AT sugarlabs DOT org, an account monitored through forwarding by the Marketing Coordinator and two others.
+[[Marketing Team/Phone]] is a number that journalists can call for quotes, interviews, clarifications, etc. about Sugar. This is a VoIP number which at this time forwards either to the Marketing Coordinator, an Oversight Board member, or voicemail which is forwarded as a timestamped soundfile to pr AT sugarlabs DOT org, an account monitored through forwarding by the Marketing Coordinator and two others.
 === Sugar Labs website ===
-Produce and deploy a polished static website as a landing page for Sugar Labs. [[MarketingTeam/Website]]
+Produce and deploy a polished static website as a landing page for Sugar Labs. [[Marketing Team/Website]]
 === Swag ===
-To view, download, and contribute to swag designs (stickers, t-shirts, business cards, USB sticks, etc.) and coordinate purchasing swag from suppliers, see [[MarketingTeam/Swag]]. This is being built up into a general resource for the 0.84 launch in early March 2009.
+To view, download, and contribute to swag designs (stickers, t-shirts, business cards, USB sticks, etc.) and coordinate purchasing swag from suppliers, see [[Marketing Team/Swag]]. This is being built up into a general resource for the 0.84 launch in early March 2009.
 == Discussions ==
@@ Line 49: / Line 49: @@
 === Pitches ===
-Short, 1-page elevator pitches to sell Sugar to various audiences. Not formalized, but the homepage (www.sugarlabs.com) is the best starting point. [[MarketingTeam/Pitches]]
+Short, 1-page elevator pitches to sell Sugar to various audiences. Not formalized, but the homepage (www.sugarlabs.com) is the best starting point. [[Marketing Team/Pitches]]
 === Logo ===
-See [[MarketingTeam/Logo]].
+See [[Marketing Team/Logo]].
 === Name ===
-Ongoing discussion. See [[MarketingTeam/Name]]
+Ongoing discussion. See [[Marketing Team/Name]]
 === Slogans ===
-Several slogan options are available at [[MarketingTeam/Slogan]].
+Several slogan options are available at [[Marketing Team/Slogan]].
 == Subpages ==