Marketing Team: Difference between revisions
Title sections, add more walter ideas |
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There is also the PR aspect - targeting journalists, bloggers, and influencers. Communiqués are important for allowing a site visitor to get an idea of the project's direction in just a few minutes. Historically, we put PR on newswires. But these days, social media is very effective. Here's a tip for news coverage: if an initiative will influence large-buyer decisions (education ministries), or represents a real innovation (value proposition for less than what people usually pay), there could be press interest. | There is also the PR aspect - targeting journalists, bloggers, and influencers. Communiqués are important for allowing a site visitor to get an idea of the project's direction in just a few minutes. Historically, we put PR on newswires. But these days, social media is very effective. Here's a tip for news coverage: if an initiative will influence large-buyer decisions (education ministries), or represents a real innovation (value proposition for less than what people usually pay), there could be press interest. | ||
We have been using eReleases, a small company in Baltimore or Philly don't remember - http://ereleases.com - who have a great deal for nonprofits ("CauseWire"). The company president is Mickie Kennedy, and we have worked with editor Allison McAlister. We haven't done newswire PR for some time - I haven't known what newsworthy info we could put out that could possibly be picked up by traditional media, with the exception of GSoC news. There is an eReleases archives our PR. | |||
The ongoing challenge is overcoming negative image perceptions of OLPC - that the $100 unit price didn't happen, that the project was somehow influenced by Microsoft, even that the project still exists. There is also an identified issue that our slick logo encourages a perception that we are a for-profit startup, not a nonprofit volunteer org. this is why we said "Nonprofit" in many of our PR communiqué titles. | The ongoing challenge is overcoming negative image perceptions of OLPC - that the $100 unit price didn't happen, that the project was somehow influenced by Microsoft, even that the project still exists. There is also an identified issue that our slick logo encourages a perception that we are a for-profit startup, not a nonprofit volunteer org. this is why we said "Nonprofit" in many of our PR communiqué titles. | ||
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Next Goal: Obtain access to the AdWords account. | Next Goal: Obtain access to the AdWords account. | ||
Deadline: July 30 2016 | ~~Deadline: July 30 2016~~ | ||
2024-04-02 Update: [[User:Pikurasa|Devin]] has obtained this, so that we may use these credits moving forward. | |||
=== Local Labs Survey 2016 === | === Local Labs Survey 2016 === | ||
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* [[Marketing Team/Local Labs Survey 2016]] | * [[Marketing Team/Local Labs Survey 2016]] | ||
* In late 2015/early 2016, Sam Parkinson ran a survey on http://socialhelp.sugarlabs.org and wrote a report ([[Media:2016_Socialhelp_Survey_Analysis.pdf]]) and published the source data ([[File:2016_SocialHelp_Survey_Response_Data.ods]]) | * In late 2015/early 2016, Sam Parkinson ran a survey on http://socialhelp.sugarlabs.org and wrote a report ([[Media:2016_Socialhelp_Survey_Analysis.pdf]]) and published the source data ([[File:2016_SocialHelp_Survey_Response_Data.ods]]) | ||
* [http://download.laptop.org/content/conf/20080520-country-wkshp/Presentations/OLPC%20Country%20Meeting%20-%20Day%204%20-%20May%2023rd,%202008/OLPC%20student%20survey%20-%20Teaching%20Matters.pdf 2008 user survey in NYC] (also [http://www.teachingmatters.org/files/olpc_kappa.pdf official report]) | |||
Next Goal: List as many end users as possible. | Next Goal: List as many end users as possible. | ||